Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems
Retailers pull out all the stops for the holiday season, when consumers open their wallets wide and increase their spend on all types of items. But retailers have gotten into the habit of relying on that six-week push to make up for any rough patches throughout the year, and that's a mistake, according to Sean Wilkins, vice president of strategy at data and analytics company Zeta Global. He spoke with eMarketer's Tricia Carr about how retailers can differentiate themselves during the holidays and why they can benefit from breaking out of the seasonal retail cycle.
How Data And AI Drives Advertising
You won't want to miss this interview with serial entrepreneur David Steinberg, CEO of Zeta Global, on his approach to data driven and AI informed advertising. Steinberg has a laser focused view on the marketing tech space and shares some terrific insights. After speaking with him it's clear that few people understand the space as well as he does!
Zeta Global Creates People-Based Programmatic Offering In Strategic Partnership With AppNexus
Zeta Global, the data-driven marketing technology innovator whose machine learning-powered Marketing Cloud helps leading brands acquire, retain and grow customer relationships, announced today that it is entering a strategic partnership with AppNexus, the world's leading independent advertising technology company.
Trying To Integrate Data Science And Creative Design? 4 Things Modern CMOs Should Consider
Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.
Becoming a more digitally mature email marketer
The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more "personal shopper" approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.
Five ways to effectively incentivise customers to share data
Customers are becoming less sensitive to data sharing as they see the benefits, recent research showed 56% of UK shoppers would be willing to share their data in return for discounts or rewards relevant to their needs. But, 60% also said that retailers provided either an average or poor customer experience, clearly there is a long way to go before the customer is completely understood. Retailers can promote data sharing by following 5 key guidelines outlined in the article. The application of data provides a huge opportunity for retailers to achieve repeat, valued custom.