How Data And AI Drives Advertising
You won't want to miss this interview with serial entrepreneur David Steinberg, CEO of Zeta Global, on his approach to data driven and AI informed advertising. Steinberg has a laser focused view on the marketing tech space and shares some terrific insights. After speaking with him it's clear that few people understand the space as well as he does!
Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Zeta Global is zeroing in on the Holy Grail of marketing: one-to-one personalization. Zeta announced on Monday a strategic partnership with AppNexus to merge the latter's programmatic advertising technology into ZetaHub, Zeta's marketing cloud.
Zeta Global Creates People-Based Programmatic Offering In Strategic Partnership With AppNexus
Zeta Global, the data-driven marketing technology innovator whose machine learning-powered Marketing Cloud helps leading brands acquire, retain and grow customer relationships, announced today that it is entering a strategic partnership with AppNexus, the world's leading independent advertising technology company.
Trying To Integrate Data Science And Creative Design? 4 Things Modern CMOs Should Consider
Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.
The Disruption Of The Smart Data Ecosystem
Over the course of a year, many headlines will arise presenting the latest and greatest disruptive technology poised to take us forward or take over. Some become immediately and wildly pervasive, while others are more fantasy than reality. From the promise and peril of hacking and Artificial Intelligence (AI) to the ubiquity of drones and the Internet of Things (IoT), we are in an era of almost daily disruption.
One On One: Zeta Can Compete Everywhere, Says Jeffry Nimeroff
Dr Jeffry Nimeroff, CIO of Zeta Global, explains how the ... is now competing throughout the marketing eco-system, from data to execution. He also has some telling comments on AI, and on how CMOs and CIOs need to partner to make the most of marketing technology.