Zeta Global | The 2019 Zeta Holiday Marketing Guide


It’s here. The Holidays are upon us.

2019 holiday spending is expected to increase 3.7 percent over 2018 to $1.035 Trillion, according to eMarketer. And just as stunning, our data estimates that nearly that same amount will be left behind in online shopping carts.

That’s $1 Trillion in missed opportunities over the next few weeks.

Take a deep dive into our 2019 Holiday Marketing Guide to see the top trends and hot topics from our Zeta Data Cloud this holiday season! And reach out so we can show you the impact the Zeta Data Cloud can have for your brand.

Get a sneak peak below or download the full report.

Top Holiday shopping, gifts, and decorating trends


The Latest and Greatest

From sauté pans to Call of Duty: Modern Warfare, consumers are primed to purchase a variety of products outside of their typical  buying behavior. Zeta can empower you to identify those consumer that may come back and begin building a lasting relationship with them.


Top Holiday Travel


Make This Year Instagram Worthy

Consumers across the country seem to get cabin fever this time of year. Nearly 50 percent of consumers within Zeta’s Data Cloud are researching travel during the holidays. Let’s connect so you can benefit from our Data Cloud all year.

Top Holiday Entertainment


Are You Not Entertained?

There are only so many bowl games that one person can handle in a one-month span. Eventually, people resort to other forms of media, which certainly see some unique trends. Despite increasing ticket prices, the movies see a surge this time of year. Zeta can help you get in front of these trends and behaviors on a macro and micro-level


Top Holiday Cooking


Whipping Up A Storm

Yes, we are entering a new decade, but some holiday traditions (thankfully) will not go away. The sights, tastes and smells of the kitchen are a cornerstone for holiday tradition. We’ve identified some interesting recipes that are trending in our Data Cloud.


We’re excited to show you what else we’re seeing within key holiday topics like gifts, decoration, travel, entertainment and cooking. Dive into our Holiday Marketing Guide and deck your halls with insights from Zeta’s vast Data Cloud.