Our Story

We are Zeta. The AI-Powered Marketing Cloud.

We unify identity, intelligence, and activation to create better experiences for consumers and better results for brands.
Zeta Live event

Our Mission: Accelerate Brand Growth

At the core of everything we do at Zeta, our focus is on enabling brands to build repeatable and scalable programs that accelerate business growth, efficiently and effectively, and drive higher ROI on their marketing investments.
David A. Steinberg & John Sculley

Our Vision: Make Sophisticated Marketing Simple

Founded in 2007 by David A. Steinberg and John Sculley (Former Apple CEO and Pepsi President), today our vision remains the same: help CMOs make the complexities of modern marketing easier. Zeta empowers enterprises to make smarter business decisions by combining proprietary AI, data, and multiple point solutions together into a single platform, resulting in better results for a lower cost of total ownership.

The Zeta team

Our Commitment: Achieve Great Things Together

Whether you are a client, investor, or member of Team Zeta, we are committed to achieving the best results with you. Our technology is amplified by our partnership as we solve the biggest challenges and capture the biggest opportunities, together.

Our Virtues


Our company virtues are embodied by every member of Team Zeta. They drive our decision making and are the foundation of our culture.

People & Culture at Zeta

Our people are an important part of what drives our success. We bring together the best and brightest minds, and foster an entrepreneurial spirit that encourages innovation and collaboration.

Join Us


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