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eBook: Assessing The Impact of Coronavirus on the American Automotive Industry
What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.
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The state of the American automotive industry is uncertain.
That means marketers must be nimble, adjusting their strategies and tactics to appeal to consumers who are…
To help marketers adapt, Zeta surveyed the automotive industry to understand the key trends impacting OEMs (as well as dealers), and how those trends are reshaping consumer preferences.
By the end of this eBook, automotive marketers should...
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