eBook: Assessing The Impact of Coronavirus on the European Automotive Industry


What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.


The European automotive industry is hurting.  


To stop the pain and recover lost sales, brands must be innovative and ROI focused.


They must adjust their marketing strategies and tactics to connect with today's consumer—a consumer worried about the economy, their job, and their health.


To help the automotive industry through this difficult period, Zeta developed this eBook to be a source of fact-based clarity for anyone in Europe who wants to:

  1. Understand where the European automotive industry stands today. 
  2. Be able to predict how the industry will change in the months ahead.
  3. Know what they and other industry professionals must do to expedite a return to economic normalcy. 

View the eBook below: