Zeta is Prepared for the European Court’s Latest Decision

The latest ruling to prevent personal information from being transferred from the European Union to the United States will affect many companies that relied on the Privacy Shield program. This will NOT affect Zeta, which has been prepared since early 2019. 

The European Court of Justice (ECJ) made a decision on July 16, 2020  to strike down Privacy Shield, a trans-Atlantic agreement that had allowed companies to move data between the European Union and the United States.

The ECJ invalidated the Privacy Shield agreement, just as it did with the Safe Harbor program before it, on the basis of the national security data collection activities of the US government (which does not comply with European privacy rights).  This decision will leave more than 5000+ US companies that relied on this system with many immediate changes to make to their policies, programs and contracts.

Zeta is not one of those companies.  

Since early  2019, Zeta has taken the approach of applying the EU Standard Contractual Clauses (also known as “Model Clauses” or “SCCs”) to export EU data to non-EU countries in all relevant contracts. This clause remains valid under the GDPR according to the ECJ decision, which stated that it is the responsibility of companies to assess their exposure to governmental access to EU data.

You might be asking some questions, such as… 

So, does the ECJ decision mean that EU data can no longer be accessed lawfully in the United States?  Not at all. It means that companies that were until today relying on the Privacy Shield program as their lawful means of processing EU data in the United States no longer have that option and will need to switch their contractual clauses to SCCs.  Zeta made this change in early 2019 in anticipation of this outcome.

If I am currently transferring EU data to Zeta do I need to stop, or suspend the transfers?  No. In 2019 Zeta incorporated SCCs into its terms and conditions, as well as instituting an internal data transfer agreement among member companies of the Zeta Group that is based on SCCs.  Zeta is not affected by the invalidation of the Privacy Shield and can continue to process EU data in the United States uninterrupted.

We will continue to monitor developments relating to this landmark privacy case as they unfold. Zeta’s privacy office is always available to discuss data, privacy and compliance with our clients if you have questions or concerns.

 

Marketing Playbook: Rebuilding Retail

The retail industry is facing an unprecedented level of uncertainty – economic recession, coronavirus concerns, social-distancing mandates, and historic levels of unemployment.

The Acceleration of Analog to Digital: How COVID-19 Will Shape Brick-and-Mortar Shopping Forever

After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”

Shopping Webinar

After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”

For retailers, adaptation means moving online.

But flipping a brick-and-mortar retail operation to an e-commerce operation is easier said than done — especially when it comes to marketing and delivering a great customer experience.

Zeta’s GVP of Global Strategy Cynthia Janelli and executives from Forrester and Email Connect present at our virtual round table to discuss:

  • How brick-and-mortars will have to adjust their marketing strategies to personalize and humanize the online shopping experience.
  • When and where brick-and-mortars should spend their marketing dollars in order to replace real-life foot traffic with digital traffic.
  • Which promotional channels are the most likely to yield the best ROI for your business.

While this webinar won’t provide ALL the answers, it will provide one solution that no brick-and-mortar business can afford to ignore: digital transformation.

Download the Recording Below.

 

(Cynthia Janelli specializes in helping clients rapidly design, prototype and launch transformational customer experiences. As Zeta’s GVP of Global Strategic Consulting, she helps clients envision and articulate “customer centric” as a business strategy and has an extensive track record of delivering measurable fact based incrementality to the C-Suite. Prior to Zeta, Cynthia has held business development roles at Acxiom, McCann Erikson and JWT.)

Data Talks Part 2: The Best Marketers Will Incorporate AI Into Their Toolbox

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

How marketers can better incorporate ai

Data Talks Part 1: Marketers Must Become Technologists

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss!

data talks series with Forrester Research

The Acceleration of Analog to Digital: Why Is Connected TV a Must Have for Brands Today

Why Connected TV Webinar

Why is Connected TV a must have for brands today? Because media consumption habits are changing faster than ever due to coronavirus, forcing brands to rethink their approach to digital marketing.

Watch Zeta Global’s Divisional President, Mike Caprio, for a roundtable discussion on the effect that the coronavirus is having on the already evolving TV landscape, featuring…

  • Darren Olive | EVP, National Advertising Sales & Strategy | Sony Crackle Plus
  • Reed Barker | Head of Advertising | Philo
  • Tom Sly | VP Revenue, National Media | The E.W. Scripps Company
  • Steve DeMain | VP, Platform Partner Sales | Vizio
  • Mike Piner | SVP, Video and Data Driven Investments | MediaHub
  • Ken Krasnow | VP of Omni-Channel Marketing | Henkel
  • Lauren Fisher | VP, Business Intelligence | Advertiser Perceptions

By viewing this Connected TV webinar, you’ll obtain a clearer understanding of:

  1. The pandemic’s role in accelerating the transition from broadcast TV to Connected TV.
  2. How industry leaders are turning to data trends and audience insights to modify their digital strategies in real time.
  3. Targeting opportunities within programmatic Connected TV advertising, and best practices to reach your intended audience more effectively.
  4. Existing measurement and attribution methods to ensure alignment with your key goals and objectives.

Download the recording below: