Zeta Proudly Announces New Chief Revenue Officers, Jed Hartman and Kelly Kennedy >>

Zeta Strengthens Sales Leadership Team with Chief Revenue Officers to Build on Accelerated Growth

NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the following leadership appointments to build upon its enterprise sales team. Each leader will oversee key areas of customer marketing investment within the Zeta Marketing Platform:

Jed Hartman has been appointed as Chief Revenue Officer (CRO) of Activations, leading enterprise sales strategy for omnichannel customer acquisition powered by the Zeta Marketing Platform.

Kelly Kennedy has been promoted to Chief Revenue Officer (CRO) of CRM, leading enterprise sales strategy for customer retention and lifetime value growth powered by the Zeta Marketing Platform.

“Today’s leadership announcement reflects the caliber of world-class executives we are attracting at Zeta, as well as our growing sales team with an aim to continue predictable growth,” said David A. Steinberg, Zeta Co-Founder, Chairman, and CEO. “Jed’s demonstrated record of success, deep industry connections, and history of innovation in tandem with Kelly’s momentum delivering new customers, retention, and steady net expansion of existing customers will have significant impact on our growth in 2022 and beyond.”

With over 25 years of experience at the helm of data, technology, and marketing, Mr. Hartman has been a transformative leader at some of the industry’s most iconic companies, such as Time, Fortune, CNNMoney.com, The Washington Post, and Channel Factory. He brings to Zeta a sterling track record of success in building, growing, and leading high-performing enterprise sales team that have been integral to maximizing revenue and profitable growth. Mr. Hartman’s new role is part of Zeta’s long-term strategy to grow its sales team quality and capacity.

“Zeta is a proven market leader with incredible growth potential as the urgency of digital transformation and cookie deprecation accelerates the need for every marketer to have access to accurate identity-based data, omnichannel activation, and deterministic measurement,” said Jed Hartman, Zeta CRO. “I am thrilled to be joining David and Zeta’s leadership team to help enterprises deliver better experiences for consumers and better performance for their marketing investment.”

During her tenure at Zeta, Ms. Kennedy has successfully scaled her sales organization and produced a record number of multi-year enterprise platform sales that have greatly contributed to Zeta’s overall revenue growth. She will continue drive sales strategy and management for its Zeta Marketing Platform and CDP+. Ms. Kennedy previously held senior leadership positions at Merkle, Salesforce, and InfoGroup (now Data Axle) and has an extensive background in marketing technology tied to first party data and customer retention.

“I am honored to move into the role of a chief revenue officer at this crossroads in Zeta’s history,” said Kelly Kennedy, Zeta CRO. “Zeta’s innovative capabilities provide an enormous opportunity to help modern marketers navigate the complexities of today’s dynamic consumer lifecycle, and I am eager to continue working with the world’s best brands to maximize their ROI.”

About Zeta Global

Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Contacts

Zeta Media Contact
Megan Rose
press@zetaglobal.com

Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week

During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP 

Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get a jump on the competition, many brands launched “Black Friday” marketing campaigns as early as September, accelerating the trend of consumers beginning their holiday shopping earlier than traditional Thanksgiving weekend sales.  

According to behavior tracked by the Zeta Data Cloud, this strategy has been successful, with a 15% increase in consumer spending from last year during the same period. 

Marketers that embraced modern buying patterns, such as Buy Online Pick Up In-Store (BOPIS) or Curbside Pick-Up, resulted in in-store visitation increasing 32% and online engagement increasing 9% year-over-year.  

The emphasis on digital marketing to identify, engage, and drive purchases from the right set of customers was evidenced by record activity within the Zeta Marketing Platform (ZMP), including customers such as Haggar, Christmas Tree Shops, and others. This increase by marketers was matched by higher engagement by consumers, highlighting the ZMP’s ability to deliver personalized experiences at scale.  

Quick Stats from the Zeta Marketing Platform:  

  • The ZMP achieved record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime. Engagement across every digital channel was achieved, including Email, SMS, Social, Website, CTV, In-App, and more 
  • +40% increase in digital messaging  
  • +60% increase unique open rates
  • +60% increase in unique click rates
  • +45% increase in ad impressions served 

“Retailers want to take advantage of increased consumer demand while maximizing their marketing campaigns, and Zeta has helped them get back to growth by empowering them to target the consumers who are most likely to purchase, engage with them in the right channels, and create digital efficiencies throughout staffing shortages. Due to the investments Zeta has made in our software and infrastructure, our customers are using our Zeta Marketing Platform at record levels to generate higher ROI.”  

–David A. Steinberg, Zeta Global  

Other key consumer highlights from Thanksgiving week include:  

More Time to Shop, Less Big Sales
This year, many consumers finished their Black Friday shopping before Thanksgiving week, thanks to a plethora of early deals from retailers due to supply chain shortages. As a result, the overall shopping experience was extended. However, the big deals that were typically offered on traditional Black Fridays have now diminished.

Mcommerce On the Rise
Mobile shopping saw a significant increase this year, as shoppers actively scoured the web on the go for the best deals during the season-long shopping event. 52% of people shopped on their mobile phones this year, while 48% shopped on desktop.  

Digital-First Becomes Priority 
This holiday season confirmed the digital-first world is here to stay. As expected, consumer intent for electronic items such as  laptops, tablets,  AirPods and other electronics rose 46%. Retailers dealing with inventory shortages were also able to  get  creative  in redirecting the connected consumer to products that are available digitally (games, movies, e-books, etc.). Time and time again, digital has saved the day and proved to be indestructible.  

Goodbye Sweatpants, Hello Lipstick
As many prepare for the Great Return to the office and social outings, consumer intent for beauty and apparel has jumped, with beauty increasing by 46%, and adult apparel tripling YoY.   

Pets Are VIP 
Pandemic pets are here to stay – and they have become a very valued member of the family as consumer intent for pet products and travel nearly quadrupled YoY. 

Wanderlust Season
With easing travel restrictions and an itch to break out of lockdown mode, consumers are looking to refresh their travel gear. Consumer intent for luggage more than doubled YoY.  

 

 

 

 

Zeta Partners with Snowflake to Announce New Suite of Joint Offerings Accelerating Enterprise Adoption of Data-Driven Marketing

Customers can activate campaigns faster with more precision by integrating and enriching Snowflake records with Zeta’s CDP and Identity Graph

(November 17, 2021) – New York, NY  – Zeta (NYSE: ZETA), a data-driven marketing technology company that empowers enterprises to acquire, grow, and retain customers, today announced a partnership with Snowflake, the Data Cloud company, and the launch of two cutting-edge products. A presentation on the new offerings will be hosted at Zeta’s annual customer event, Zeta Live, today at 12:40pm EST between Zeta EVP Technology Strategy, Matthew Mobley, and Snowflake’s Head of Media, Entertainment, and Advertising, Bill Stratton.

With Zeta Connect, Powered by Snowflake, enterprises can integrate their Snowflake instance with the Zeta CDP+ in a matter of hours. This integration eliminates layers of complexity and accelerates the launch of a data-driven marketing ecosystem.

The joint offerings enhance and extend the deep integration between the two companies that share a vision to reinvent how enterprises ingest, store, synthesize, prepare, and activate consumer data for more precise marketing.

Zeta Enrich, Powered by Snowflake, can provide Snowflake customers with a single solution to store, increase hygiene and enrich customer records with Zeta’s proprietary identity graph and signals. With Zeta Enrich, enterprises can now post unstructured data in and get highly targeted audiences out to activate across multiple addressable channels. Several of Zeta’s largest customers in insurance, telecom, and retail have this solution in place.

“The Snowflake partnership combined with a new multi-year commitment, cements a next generation solution for Enterprises seeking to capitalize on digital transformation and accelerate their adoption of data-driven marketing at every touchpoint – including emerging channels that are moving quickly from analog to digital,” said David A. Steinberg, Zeta’s Co-founder, Chairman, and CEO. “We are delighted to be a key Snowflake partner joining the Powered by Snowflake ecosystem and are putting the full force of our growing sales team behind this effort. Together, we span Customer Data Infrastructure to Customer Data Platform to Customer Data Activation giving enterprises a one-stop solution to compete and win in 2022 and beyond.”

“Snowflake secure data sharing and the Zeta Marketing Platform enable our joint customers to have access to high-quality business intelligence and analytics to deliver better marketing experiences,” said Colleen Kapase, Snowflake SVP of Worldwide Partner and Alliances. “Together, we’re creating quicker, more robust near real-time data sharing. Together, we are eliminating the historically cumbersome implementation process, and empowering our customers to harness powerful marketing opportunities through data.”

More details will be discussed at Zeta Live on Wednesday, November 17th at 12:40pm EST . To register for the event, please go to the Zeta Live site. To learn more about the Zeta-Snowflake joint offerings, please contact us on our website at www.zetaglobal.com.

About Zeta

Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Zeta Media Contact

Megan Rose
press@zetaglobal.com

 

Zeta Announces Expanded Lineup of Creatives, Entrepreneurs, And More Special Guests For Upcoming Conference

Zeta Live ‘21 adds marketing, business and creative leaders to lineup, including Keith Grossman (President of Time), David Spector (Co-Founder & President, Third Love), Andrea Zaretsky (CMO, E*TRADE), Billy Zane (Actor & Artist), and more

Conference to be broadcast live from New York City November 16th & 17th

NEW YORK—Wednesday, November 10, 2021—Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced additional speakers to join their annual conference, Zeta Live. The virtual event, a celebration of innovation and creativity, will be broadcast live from New York on Tuesday, November 16 and Wednesday, November 17, 2021.

Since its initial announcement on November 1, 2021, Zeta has continued to add visionaries to its speaker roster. The expanded program is anchored in preparing brands for the future of marketing within a digital-first world. Within this immersive, virtual experience, speakers from across industries and verticals will share predictions and big bets for winning with the modern, connected consumer.

Newly announced speakers include:

  • Keith Grossman (President, Time)
  • Tarek El Moussa (TV Host, Entrepreneur, and CEO)
  • David Spector (Co-Founder & President, Third Love)
  • Andrea Zaretsky (CMO, E*TRADE)
  • Billy Zane (Actor, Producer, and Artist)
  • Jene Elzie (Chief Growth Officer, Athletes First Partners, Former NBA VP)
  • Guru Gowrappan (Former CEO and Current Advisor, Yahoo!)

Additionally, Zeta Live 2021 will include a preview of Zeta’s technology roadmap, education on the evolution of identity management, and spotlights on Zeta customers.

“Zeta Live 2021 was designed to address some of today’s most notable headwinds and tailwinds facing the marketing industry, and to bring it to life, we are proud to have an impressive lineup of world-class leaders with a variety of perspectives,” said Zeta Co-Founder, Chairman, and CEO, David A. Steinberg.

“Today, consumers have all of the power. Understanding the constantly connected consumer and creating one-of-a-kind, individualized experiences that meet their evolving expectations is critical to any brand’s success – no matter what industry, vertical, or product,” said Jene Elzie, Chief Growth Officer of Athletes First.

“The past year has accelerated the industry, publishers, advertisers, as well as all of us as consumers into the future. We’re trying online services and adapting to new online commerce in a way we never did before. We’re seeing incredible examples of many partners using data and insights to innovate within commerce, content and creativity,” said Adam Singolda, Founder & CEO of Taboola. “In this new digital-only future, there is a big opportunity for our community.”

“Every brand must continuously reinvent itself to remain relevant during times of turbulence,” shared Tarek El Moussa. “I’m looking forward to sharing my personal story on resilience, agility and reinvention with the marketing community to help inspire them for the disruptive road ahead.”

All are welcome to join Zeta Live, including brands, agencies, investors and industry analysts.

Registration is now open on the Zeta Live site.

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Media Relations
Megan Rose
press@zetaglobal.com

 

 

 

Zeta Announces Record Third Quarter 2021 Financial Results

  • Delivered record revenue of $115.1 million, an increase of 21% year over year, or 25% excluding $3 million of prior year Presidential cycle revenue, and 8% quarter over quarter
  • Grew scaled customer count, scaled customer ARPU, and direct platform revenue quarter over quarter
  • Booked six multi-year deals for $16 million in total contract value with over 90% recurring revenue
  • Increasing fourth quarter and full year 2021 revenue and Adjusted EBITDA guidance
  • Analysts and investors invited to attend Zeta’s inaugural customer conference, Zeta Live, on November 16 & 17

NEW YORK — Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, today announced financial results for the quarter ended September 30, 2021.

“Our third quarter results demonstrate our strong strategic position, competitive differentiation, and growing sales capacity,” said David A. Steinberg, Co-founder, Chairman & CEO of Zeta. “Through our patented AI, proprietary first party data, and omni-channel activation capabilities, we saw an increase in competitive displacements, average solutions per customer, and further progression in strategic deal size.  Disruption in the digital ecosystem is driving marketing technology in our direction, and the need for data-driven, identity-based marketing is expanding our TAM.”

“The third quarter was another example of Zeta executing on both its near and long-term objectives” said Chris Greiner, Zeta’s CFO.  “The scaling of our go-to-market is ahead of pace.  We are making significant progress refocusing the business toward higher margin, higher recurring revenue streams, which in turn is generating operating leverage throughout the P&L.  Increasing our revenue and profit guidance moves us even closer to our long-term targets.”

Third Quarter 2021 Financial Highlights

(Unless otherwise noted, all comparisons are to the third quarter of 2020)

  • Total revenue of $115.1 million, an increase of 21% as reported or 25% excluding the 2020 Presidential cycle. Total revenue grew 8% sequentially.
    • Direct platform revenue made up 74% of total revenue compared to 66% in the third quarter of 2020.
    • Six of our ten largest industry verticals grew greater than 30%.
    • Increased number of use cases and channels per scaled customer.
  • Scaled customer count of 347 compared to 343 in the second quarter of 2021.
  • Scaled customer ARPU over $320,000 compared to $299,000 in the second quarter of 2021.
  • Lowered the cost of revenue percentage to 37.6%, excluding stock-based compensation, down 510 basis points from the third quarter of 2020 and down 160 basis points sequentially.
  • GAAP Operating loss of $66.9 million, compared to an operating income of $0.6 million, driven primarily by $69.3 million of stock-based compensation expense compared to $0.03 million.
  • GAAP net loss of $69.1 million, compared to a net loss of $13.0 million.
  • GAAP diluted loss per share of $0.53 compared to a loss per diluted share of $0.51.
  • Cash Flow from Operations of $10.2 million, compared to $7.0 million.
  • Adjusted EBITDA of $16.0 million, an increase of 30% compared to $12.3 million in the third quarter of 2020.

Fourth Quarter and Full Year 2021 Guidance

Zeta anticipates revenue and adjusted EBITDA to be in the following ranges:

Fourth quarter 2021

  • Revenue of $121 million to $124 million, a year-over-year increase of 6% to 9%, or an increase of 19% to 21% after excluding the $12 million of non-recurring revenue associated with the U.S. presidential election in the fourth quarter of 2020.
  • Adjusted EBITDA in the range of $20.6 million to $21.1 million, a year-over-year increase of 16% to 19% and an adjusted EBITDA margin of 16.6% to 17.4%.

Full year 2021

  • Increasing revenue to a range of $445 million to $448 million from $432 million to $436 million. Revised guidance represents a year-over-year increase of 21% to 22%, or an increase of 26% to 27% after excluding the $15 million of non-recurring revenue associated with the U.S. presidential election in the second half of 2020 (with $3 million in the third quarter of 2020 and $12 million in the fourth quarter of 2020).
  • Increasing Adjusted EBITDA to a range of $61.0 million to $61.5 million from $55.5 million to $57.5 million. Revised guidance represents a year-over-year increase of 54% to 55% and an adjusted EBITDA margin of 13.6% to 13.8%.

Investor Conference Call and Webcast

Zeta posted prepared remarks on its investor relations website at https://investors.zetaglobal.com/ and will host a conference call today, Tuesday, November 9, 2021, at 5:00pm Eastern Time to discuss financial results for the third quarter of 2021. The video will remain on the site for one year.

About Zeta

Zeta Global Holdings Corp. is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers for a lower cost than they can achieve without us. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Forward-Looking Statements

This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release or during the earnings call that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plan and strategies. These statements often include words such as “anticipate,” “expect,” “suggests,” “plan,” “believe,” “intend,” “estimates,” “targets,” “projects,” “should,” “could,” “would,” “may,” “will,” “forecast,” “outlook, “guidance” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results. The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. Factors that may materially affect such forward-looking statements include, but are not limited to: the impact of COVID-19 on the global economy, our customers, employees and business; potential fluctuations in our operating results, which could make our future operating results difficult to predict; our ability to innovate and make the right investment decisions in our product offerings and platform; our ability to attract and retain customers, including our scaled customers; our ability to manage our growth effectively; our ability to collect and use data online; the standards that private entities and inbox service providers adopt in the future to regulate the use and delivery of email may interfere with the effectiveness of our platform and our ability to conduct business; a significant inadvertent disclosure or breach of confidential and/or personal information we process, or a security breach of our or our customers’, suppliers’ or other partners’ computer systems; and any disruption to our third-party data centers, systems and technologies. These cautionary statements should not be construed by you to be exhaustive and are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

The fourth quarter and full year 2021 guidance items provided herein are based on Zeta’s current estimates and are not a guarantee of future performance. This guidance is subject to significant risks and uncertainties that could cause actual results to differ materially, including the risk factors discussed in the Company’s reports on file with the Securities and Exchange Commission. Zeta undertakes no duty to update any forward-looking statements or estimates.

Availability of Information on Zeta’s Website and Social Media Profiles

Investors and others should note that Zeta routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Zeta investors website at https://investors.zetaglobal.com (“Investors Website”). We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Investors Website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Zeta to review the information that it shares at the Investors Website and to regularly follow our social media profile links located at the bottom of the page on www.zetaglobal.com. Users may automatically receive email alerts and other information about Zeta when enrolling an email address by visiting “Investor Email Alerts” in the “Resources” section of the Investors Website.

Social Media Profiles:

www.twitter.com/zetaglobal
www.facebook.com/zetaglobal
www.linkedin.com/company/zetaglobal
www.instagram.com/zetaglobal/

The Following Definitions Apply to the Terms Used Throughout This Release

  • Direct Platform and Integrated Platform: When the Company generates revenues entirely through the Company platform, the Company considers it Direct Platform Revenue. When the Company generates revenue by leveraging its platform’s integration with third parties, it is considered Integrated Platform Revenue.
  • Scaled Customers: We define scaled customers as customers from which we generated more than $100,000 in revenue per year. We calculate the number of scaled customers at the end of each quarter and on an annual basis as the number of customers billed during each applicable period. We believe the scaled customers measure is both an important contributor to our revenue growth and an indicator to investors of our measurable success.
  • Scaled Customer ARPU: We calculate the scaled customer ARPU as revenue for the corresponding period divided by the average number of scaled customers during that period. We believe that scaled customer ARPU is useful for investors because it is an indicator of our ability to increase revenue and scale our business
  • Total Addressable Market (TAM): We sized our market using a bottom-up approach. We believe the size of our total addressable market to be approximately $36 billion. We calculated this figure by first estimating the total number of U.S. Large Enterprises, derived from U.S. Census Bureau data and which we define as firms with over 1,500 employees. We then further segmented the U.S. Large Enterprises by industry verticals in which Zeta maintains most relevance, yielding 9,558 companies. We multiplied this number of relevant U.S. Large Enterprises by our scaled customer ($1M+) ARPU of approximately $3.8 million, derived from internal Company data for the year ended December 31, 2020, to arrive at the TAM.

Non-GAAP Measures

In order to assist readers of our condensed unaudited consolidated financial statements in understanding the core operating results that our management uses to evaluate the business and for financial planning purposes, we describe our non-GAAP measures below. We believe these non-GAAP measures are useful to investors in evaluating our performance by providing an additional tool for investors to use in comparing our financial performance over multiple periods.

Adjusted EBITDA is a non-GAAP financial measure defined as net loss adjusted for interest expense, depreciation and amortization, stock-based compensation, income tax provision / (benefit), acquisition related expenses, restructuring expenses, change in fair value of warrants and derivative liabilities, certain dispute settlement expense, certain non-recurring IPO related expenses and other expenses / (income). Acquisition related expenses and restructuring expenses primarily consist of severance and other personnel-related costs which we do not expect to incur in the future as acquisitions of businesses may distort the comparability of the results of operations. Change in fair value of warrants and derivative liabilities is a non-cash expense related to periodically recording “mark-to-market” changes in the valuation of derivatives and warrants. Other expenses / (income) consist of non-cash expenses such as changes in fair value of acquisition related liabilities, gains and losses on extinguishment of acquisition related liabilities, gains and losses on sales of assets and foreign exchange gains and losses. In particular, we believe that the exclusion of stock-based compensation, certain dispute settlement expenses and non-recurring IPO related expenses that are not related to our core operations provides measures for period-to-period comparisons of our business and provides additional insight into our core controllable costs. We exclude these charges because these expenses are not reflective of ongoing business and operating results.

Adjusted EBITDA margin is a non-GAAP metric defined as adjusted EBITDA divided by the total revenues for the same period. Adjusted EBITDA and adjusted EBITDA margin provide us with a useful measure for period-to-period comparisons of our business as well as comparison to our peers. We believe that these non-GAAP financial measures are useful to investors in analyzing our financial and operational performance. Our use of adjusted EBITDA and adjusted EBITDA margin has limitations as an analytical tool, and you should not consider these measures in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Because of these and other limitations, you should consider our non-GAAP measures only as supplemental to other GAAP-based financial performance measures, including revenues and net loss.

We calculate forward-looking non-GAAP Adjusted EBITDA and Adjusted EBITDA margin based on internal forecasts that omit certain amounts that would be included in forward-looking GAAP net income (loss). We do not attempt to provide a reconciliation of forward-looking non-GAAP Adjusted EBITDA and Adjusted EBITDA margin guidance to forward looking GAAP net income (loss) because forecasting the timing or amount of items that have not yet occurred and are out of our control is inherently uncertain and unavailable without unreasonable efforts. Further, we believe that such reconciliations would imply a degree of precision and certainty that could be confusing to investors. Such items could have a substantial impact on GAAP measures of financial performance.

 

Contacts:

Investor Relations
Scott Schmitz
ir@zetaglobal.com

Press
Megan Rose
press@zetaglobal.com

 

Zeta Unveils Initial Speakers for Its First Annual Conference: How Creativity, Innovation, and Personalization Will Change the Future of Marketing

Zeta Live ‘21 to showcase industry visionaries, including Sir Martin Sorrell (S4 Capital Executive Chairman and Founder), John Sculley (Zeta Co-Founder; Former Apple CEO), Michael Rubin (Fanatics CEO), Imran Khan (Verishop Founder & CEO), and more

NEW YORK—Monday, November 1, 2021— Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced its initial lineup for its first annual conference, Zeta Live, to be broadcast live from New York from Tuesday, November 16 to Wednesday, November 17, 2021.

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Sessions will explore the intersection of marketing, innovation, creativity, and technology within a digital-first world over a two-day hybrid (in-person and virtual) immersive experience.

Program highlights include:

  • “Outlook 2022: Disruption Predicted” with Sir Martin Sorrell (S4 Capital Executive Chairman & Founder)
  • “Through the Looking Glass: Marketing to Tomorrow’s Consumer” with Zeta Co-Founders John Sculley (Former Apple CEO & Pepsi President) and David A. Steinberg (Zeta CEO)
  • “Sports Marketing in the Digital Era” with Michael Rubin (Fanatics CEO)
  • “The Evolution of Digital Media” with Adam Singolda (Taboola Founder & CEO), Bob Sherwin (Wayfair CMO), Chris Lloyd (General Manager, Reviewed, USA Today Network), moderated by Dan Nathan (CNBC)
  • “What Comes Next for Social Commerce” with Imran Khan (Verishop Founder & CEO) and Ben Schwerin (Snap, Inc., SVP Content & Partnerships)
  • “The Year NFTs Take the Mainstage” with Dan Nathan (CNBC), Keith Grossman (TIME President), and Packy McCormick (Founder, Not Boring)

Additionally, Zeta Live 2021 will include a preview of Zeta’s next generation technology roadmap, panels on the evolution of data and identity management, an exclusive sneak peek into Zeta’s AI Lab, and success stories from Zeta customers. More sessions and speakers will be announced leading up to the event.

“As the past year and a half has demonstrated, marketers must be prepared for the world of tomorrow by accelerating their implementation of innovative technologies to break through and engage with today’s consumer,” said Zeta Co-Founder, Chairman, and CEO, David A. Steinberg. “We are thrilled to be joined by business luminaries that will provide marketers with unmatched insights to help them prepare for 2022 and beyond.”

John Sculley, Zeta Co-Founder, Former Apple CEO, and Pepsi President noted, “As I’ve always said, there are moments when all the stars are aligned for breakthrough products to come to market. Now is one of those times. Marketers must be prepared for the new world we are about to enter – the endemic period – as the constantly connected consumer arrives with new wants and needs from the brand they love.”

Imran Khan, Founder and CEO of Verishop, stated “The way people discover, shop, and buy items has been revolutionized by the pandemic. Social commerce has become a can’t-miss opportunity for brands today. I look forward to sharing more insights with some of today’s leading marketers at Zeta Live.”

All are welcome to join Zeta Live, including investors and industry analysts.

Registration is now open on the Zeta Live site.

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Media Relations
Megan Rose
press@zetaglobal.com

Travel Intent For 2022 Continues to Climb, While Consumers Remain Cautious About Holiday 2021 Plans

NEW YORK–(BUSINESS WIRE)–Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today released travel trends ahead of the second consecutive holiday season during the COVID-19 pandemic.

Travel continues to rebound from its 2020 downturn, with vaccinations and booster shots creating a higher level of consumer confidence and inspiring significant intent to book airfare and hotels in the future. However, according to our Zeta Pulse consumer sentiment survey of ~1000 people across the US, most people (53.6%) prefer to stay close to home this holiday season with COVID-19 still being a top concern.

Furthermore, with the United States planning to lift travel restrictions for fully vaccinated foreign visitors starting in November (details here), data from Zeta’s partnership with Adara demonstrates international bookings are beginning to rapidly rise.

Below are top travel trends heading into winter 2021/2022:

Holiday Travel

  • People are planning to stay closer to home for the holidays:
    • 53.6% of consumers would rather stay home, with 30% willing to travel longer distances and 16.36% still undecided
    • COVID-19 remains the top concern for travelers (39.74%), followed by destination ticket prices/availability (19.23%) and vaccination requirements (10.26%)
    • Travel by car is the most preferred way to travel for second year in a row (37.14%), compared to air travel (25.71%), cruise (17.14%), bus (11.43%) and train (8.57%)
    • Adults aged 18-29 with a household income between $30k and $99K are the most likely to travel this holiday season
    • Women aged 18-29 & 40-60+ are the least likely to travel during the holidays, citing COVID-19 safety concerns
  • International bookings for both air and hotels have started to surge, with timing of spike correlated to the US’s recent policy change allowing entry for fully vaccinated foreign travelers (Adara)
    • International air travel and hotel bookings began spiking on September 13 and have risen ~10x since then
    • Compared to 2019, 2021 international air travel and hotel bookings are still down ~60%
    • Compared to 2020, there has been a 2.3x increase in flight demand and 3x in hotel bookings
    • Major cities including New York, Los Angeles, Miami, and San Francisco are among the most popular destinations

Hotel/Motel Bookings

  • Hotel bookings continue to recover at a steady rate. 2021 bookings are higher than 2020, but have not quite reached pre-pandemic levels
    • Compared to 2019 (pre-pandemic), 2021 hotel bookings have decreased only 31% during August-October for November-December check-ins
    • Compared to 2020, there have been 2x more bookings made in 2021 (to date) for November-December check-ins (this ratio has been consistent since the start of summer)
  • Traveling consumers prefer to stay in hotels over family/friends or private rentals
    • 48% of responders plan to stay in hotels or motels during their holiday travel
      • 22.45% budget hotels/motels
      • 20.41% national hotel chains
      • 6.12% boutique/luxury hotels
    • 24.49% plan to stay with friends or family
    • 18.37% plan to camp or stay in RV sites
    • 8.16% private rentals (AirBnb, VRBO, etc.)
  • Pet-friendliness has become a critical consumer travel need as a result of the pandemic-inspired pet ownership boom
    • Pet friendly keywords continue to dominate hotel/motel searches (such as “Pet Friendly Hotels/Motels; Pets Stay Free, etc.)
    • Safe & clean keywords become less relevant than they were earlier in pandemic

Air Travel

  • Air travel for the holidays is on the road to recovery (Adara)
    • 2021 air travel is up 94% over 2020
    • Compared to 2019 (pre-pandemic), 2021 air travel is down 61%
  • However, general interest in air travel interest soars to pre-pandemic levels, forecasting a boom in 2022
    • Zeta air travel intent data demonstrates highest interest since pre-pandemic travel
    • 46.53% of responders interested in air travel for holiday season 2021 (November-December) are mostly from states more prone to harsh winter weather

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Contacts
Media Relations
Megan Rose
press@zetaglobal.com

Zeta to Announce Third Quarter 2021 Results on November 9

NEW YORK—October 19, 2021—Zeta (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the planned release of its third quarter 2021 financial results after the market close on Tuesday, November 9, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will host a conference call later that day, at 5 p.m. Eastern Time. A live webcast and replay of the conference call will be accessible on Zeta’s Investor Relations website at http://investors.zetaglobal.com. 

About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com. 

Investor Relations
Scott Schmitz
ir@zetaglobal.com 

Press
Megan Rose
press@zetaglobal.com 

Zeta Names Scott Schmitz as SVP of Investor Relations

Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, announced today that Scott Schmitz has joined the Company as SVP of Investor Relations. In this role, Mr. Schmitz will be responsible for maintaining and expanding relationships in the investment community while communicating Zeta’s long-term strategy, governance, and financial performance.

Mr. Schmitz is a seasoned industry expert with over twenty years of experience across software development, sales operations, equity research, corporate finance, and investor relations. Most recently he was a senior finance leader at Dell Technologies responsible for long-term strategic planning and investor messaging of the company’s as-a-Service business. As an Investor Relations Officer at EMC, Mr. Schmitz facilitated one of the largest technology mergers in history with Dell. Mr. Schmitz also has extensive investment management and research experience, having spent three years on the buy-side at Wells Capital Management and over eight years on the sell-side at Morgan Stanley.

“On behalf of the management team, I am thrilled to welcome Scott to our senior leadership team and look forward to him building further relationships with the capital markets at this pivotal time in our company’s growth,” said Zeta Co-Founder, Chairman and CEO, David A. Steinberg. “Scott’s extensive experience in technology provides Zeta with the ability to convey our success story to investors looking for the next marketing cloud leader.”

Zeta’s Chief Financial Officer, Chris Greiner, said “As Zeta enters the next phase of significant growth, Scott’s deep understanding of finance, operations, and capital markets from many different perspectives will be instrumental in driving a successful investor relations strategy and communicating Zeta’s strategic goals to our stakeholders. Scott’s strong relationships and proven track record of success will add tremendous value to Zeta.”

“There is a huge opportunity for Zeta to disrupt the marketing technology landscape with its differentiated Zeta Marketing Platform,” said Mr. Schmitz. “Bringing together a comprehensive AI platform with proprietary data and omnichannel activation, all in one place, simplifies the complex marketing ecosystem and drives a higher ROI for marketers. I am extremely excited to join this talented team and I look forward to driving broader awareness and understanding of the Zeta story.”

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

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