Zeta Acquires DSP From Sizmek, Takes Aim at The Trade Desk

Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million.

Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million.

Sizmek to Sell Ad Marketplace in $36 Million Deal

Advertising technology service Sizmek Inc. is seeking bankruptcy-court approval to sell its digital-ad marketplace to Zeta Global Holdings Corp. for up to $36 million, the first such asset sale since Sizmek filed for chapter 11.

Advertising technology service Sizmek Inc. is seeking bankruptcy-court approval to sell its digital-ad marketplace to Zeta Global Holdings Corp. for up to $36 million, the first such asset sale since Sizmek filed for chapter 11.