Last-Minute Marketing Trends for Black Friday and Cyber Monday

With the holidays almost here, marketers are busy finalizing campaign strategies and budgets to get the best results possible for their brands. To help you get the very most for your business heading into the all-important holiday season, here are some last-minute marketing trends for Black Friday and Cyber Monday that you need to know.

These last-minute trends are based on a unique combination of consumer location data and consumer signals pulled directly from the Zeta Data Cloud. The results provided are measured against a pre-Black-Friday baseline (all dates in October and November prior to the arrival of Black Friday) to make it easier to see how recent consumer behaviors will change in relation to the holidays. 

Compared to the pre-Black-Friday baseline, consumer foot traffic for all industries (retail, travel, hospitality, dining, etc.) will be 5% higher on average. 

This number may seem low, but it’s reflective of changing consumer behavior that goes beyond COVID-19. Put plainly, in-person Black Friday shopping simply isn’t what it used to be. Part of this is due to the proliferation of Cyber Monday, but part of it is also tied to the expansion of holiday sales beyond Black Friday in general (e.g. pre-Thanksgiving sales, Thanksgiving weekend sales, etc.) coupled with increased ease of online shopping. 

Compared to the pre-Black-Friday baseline, consumer foot traffic for all industries (retail, travel, hospitality, dining, etc.) will be -2% lower on average. 

While it may not surprise you that Black Friday outperforms Cyber Monday when it comes to consumer traffic at brick-and-mortars, the fact Cyber Monday doesn’t even beat the pre-Black-Friday baseline is unexpected. 

Versus the pre-Black-Friday baseline, the week immediately following Cyber Monday will see a 17-point lift in foot traffic. 

What this should tell you—more than anything else—is that holiday shopping no longer revolves around Black Friday for brick-and-mortar. That means it’s important for businesses with brick-and-mortar stores to continue running sales and in-store promotions up to and through Christmas day. 

Across all industries, the one area where Black Friday is still extremely relevant is in the area of big-ticket purchases that regularly require financing. 

From furniture retailers to auto dealers, if your business deals with pricey items where financing is common, you can expect a 15% surge in consumer traffic compared to the pre-Black-Friday baseline. 

Forget Black Friday or Cyber Monday if you handle marketing for a department store or mall—this year your focus needs to be on the weekend.

Department stores and malls should expect to see an average increase in foot traffic of 49% over the pre-Black-Friday baseline of the Saturday and Sunday of Thanksgiving Weekend, compared to a 4% increase on Black Friday and a -3% decrease on Cyber Monday.

When it comes to shopping during the holiday season, there are some products (e.g. underwear, sleepwear, televisions, liquor, etc.) that consumers are always interested in.

While many of the traditional staples will once again be popular, consumers are showing unusual amounts of interest in less conventional product areas including:

Need more last-minute marketing trends for Black Friday and Cyber Monday?

If you found the above trends valuable and are in need of more last-minute marketing trends for Black Friday and Cyber Monday, please reach out to learn more about the Zeta Data Cloud…and if you need to know what to buy this Black Friday, click here

Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

BOSTON, Feb. 01, 2018 (GLOBE NEWSWIRE) — Kitewheel, provider of the leading Customer Journey Hub for brands and agencies, today announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub.

The AI-powered ZetaHub platform combines Zeta’s marketing, data and experience clouds through a single ‘command center’ capable of activating first, second and third party data connected to identity and enriched by signals. Recently recognized by Forrester as a leader in the customer journey space, Kitewheel’s world-class orchestration technology will now integrate with the ZetaHub to provide Zeta’s enterprise clients with enhanced capabilities to combine omni-channel customer data collection, customer journey analytics, real-time decisioning and orchestration of customer interactions across all channels.

“The vision of the ZetaHub is to be the nerve center for enterprises as they shift to a new model of marketing focused on marketing to individuals, across all channels, underpinned by AI,” said Steven Gerber, Zeta Global’s President & COO. “Realizing this vision requires us to complement our world-class platform with best-in-class applications. We’ve been wowed by the technology and tools that the Kitewheel team has built and how they extend and enhance what we’re already doing. This strategic partnership builds on the work we’re doing with AppNexus, LiveRamp and Visto to bring to life 1:1 marketing at scale for the world’s leading brands.”

Enterprises are increasingly focused on delivering seamless and personalized customer experiences across all digital and physical channels, but often struggle with silos and disparate technologies. Marketers using ZetaHub can now deliver more consistent and personalized experiences at scale from a single location, furthering Zeta’s mission to provide its customers with a people-based, omni-channel platform.

“We’re excited to partner with Zeta Global to bring customer journey orchestration to their platform,” said Mark Smith, President of Kitewheel. “Marketers are demanding increased visibility into customer behavior and the ability to react in real-time at scale, which we’ll be able to deliver as part of this new collaboration.”

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touchpoints for brands and their agencies. Kitewheel’s innovative Customer Journey Hub unifies disparate systems, touchpoints and technologies to provide seamless customer experiences that drive real-time revenue as well as long-term loyalty.

Kitewheel serves its global partner and client base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.

About Zeta Global:

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 800+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and Artificial Intelligence. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with key offices in Silicon Valley, Boston, Nashville, London, and Hyderabad, India.

Zeta Global Leads Investment in Visto’s Enterprise Ad Hub for Programmatic Technology

NEW YORKJan. 16, 2018 /PRNewswire/ — Visto, the Enterprise Ad Hub for programmatic media, today announced an investment by Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, to further develop Visto’s agnostic workflow and analytics platform. A show of support for Visto’s mission to provide transparent, programmatic enterprise solutions, the investment also reflects Zeta’s focus on bringing marketing automation technology that helps brands simplify the complexity of the digital marketing ecosystem.

As part of a broader strategic partnership, Zeta has signed a multi-year Visto license commitment and will integrate Visto’s workflow and execution capabilities into Zeta’s Gartner Magic Quadrant rated platform, ZetaHub. In addition, Zeta will be Visto’s channel partner to provide programmatic solutions to its clients. As part of the agreement, Zeta will acquire Compass, Visto’s programmatic execution and optimization arm, encompassing sales, operations and client services to extend and enhance Zeta’s programmatic capabilities and further leverage Zeta’s people-based data assets for its clients.

“We are excited that Zeta Global has made a strategic investment in Visto, which enables Zeta to provide more automated workflow, campaign management and optimization to their clients’ programmatic buys to gain better visibility, efficiency and performance,” said Visto’s CEO Kerry Bianchi. “Visto is committed to bringing transparency and control to digital advertising, satisfying the growing demands of agencies, media companies and marketers alike. With this deal, Zeta also gains scale and expertise to help their clients leverage their proprietary data and omni-channel orchestration technology to eliminate waste, gain insights and improve ROI.”

Through this investment and partnership, Visto continues its rise as a SaaS technology company, with continued focus on its flagship Visto Enterprise Ad Hub and Zeta strengthens its omni-channel solutions. The two organizations share a belief that the combination of data, technology, and automation is a winning combination for marketers as they seek to capitalize on the promise of data-driven marketing.

“Zeta has been at the forefront of the shift to addressable, accountable marketing across all digital channels. Building on our acquisitions of Disqus to enhance and extend our proprietary data set and Boomtrain to bring Artificial Intelligence that simplifies the complexity of people-based marketing, this partnership brings us closer to our vision of delivering 1:1 marketing at scale for leading brands,” said Steven Gerber, President & Chief Operating Officer at Zeta Global who will be joining the Visto Board of Directors. “By investing in Visto’s technology and integrating its programmatic execution and optimization unit into our ZX division, our clients will have access to expanded assets and capabilities to identify, reach, engage and drive behavior from their best customers and prospects.”

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

About Zeta Global:

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 800+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and Artificial Intelligence. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with key offices in Silicon Valley, BostonNashvilleLondon, and Hyderabad, India.