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Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.February 12, 2024 |
< 1 min read -
Articles
Precision, Personalization, and Predictive Power
January 31, 2024 |
3 min read -
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What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program
January 29, 2024 |
4 min read
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Case Studies, Videos
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
December 20, 2023 | < 1 min read
Case Studies, Videos
“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
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2023 Holiday Shopping Trends Report
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The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z
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Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
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Hype Check:What Marketers Really Want to Know About Generative AI
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Unlock Customer Obsession with Email Marketing
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Featured Whitepapers
Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Whitepapers
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Future Customer Journeys
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Articles
Stop Relying on Generic CDP Use Cases—How to Create Your Own
March 6, 2024 | 5 min read
Articles
Zeta Shines in Gartner’s First CDP Magic Quadrant
February 28, 2024 | 3 min read
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