Zeta Blog

The Latest in Artificial Intelligence and Digital Marketing

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

There was a time when most businesses just focused on customer acquisition in...

The Art of Customer Onboarding using Email Nurturing

Get more customers to buy your product Bring in more users for your app...

The Science Behind Starbucks’ Massively Successful Customer Loyalty Program

Starbucks has completely revolutionized the coffee business It took on...

How AI Builds a Canvas for Customer Loyalty

2017, is the year where AI has finally become a mainstream business platform...

Why You Should Use AI to Capture the Voice of Customer and Grow Engagement

  In marketing, one of the most common mantras is that you should be listening...

Stay On Point: eCommerce Awards in 2016 & Takeaways for Marketers

What are the brands that are really winning at building great eCommerce...

Cognitive Marketing: What It Is and How Digital Marketers Use It

What was the last ad that got you thinking What was the last ad that you...

Why Personalization Skyrockets Customer Retention Rates

There’s no denying that developing customer retention strategies are...

4 Brands That Use Ecommerce Analytics To Make Conversions Happen

So you have an ecommerce store or even an ecommerce platform Customers seem to...