Internet Traffic Trends for Week of March 30th, 2020

Traffic to grocery, entertainment, and news sites explodes

Internet Traffic Trends

Entertainment

As governments continue to enact mandatory quarantines, stuck-at-home consumers are increasing their demand for digital entertainment.

Week over week, Zeta has seen a…

  • 25% INCREASE in pageviews for digital entertainment websites.
  • 33% DECREASE in demand for out-of-home entertainment. 
Media Consumption Trends: Style
Media Consumption Trends: Style

 

Media Consumption Trends: Tech
Media Consumption Trends: Tech

 

Media Consumption Trends: Games
Media Consumption Trends: Games

 

News

As the coronavirus continues to spread, consumers are showing increasing interest in news-related content. 

Week over week, Zeta has seen an…

  • 18% INCREASE in pageviews to news-related media sites. 

 

Media Consumption Trends: News
Media Consumption Trends: News

 

Grocery

Forced to stay at home, consumers are stocking up on both perishable and non-perishable groceries.

Week over week, Zeta has seen a…

  • 12% INCREASE in visits to grocery stores at a time when foot traffic to other kinds of retailers is tanking.  

 

Sports

The loss of professional and collegiate sports continues to influence traffic to sports-related websites.

Week over week, Zeta has seen a…

  • 27% DECREASE in pageviews for publishers of sports-related content. 
Media Consumption Trends: Sports
Media Consumption Trends: Sports

 

Display

Many companies are shifting their spend and their media from branding to direct response campaigns in an attempt to boost near-term fiscal performance. Consequently, companies are also reducing the reach of their media and its frequency of exposure to consumers. 

Week over week, Zeta has seen a…

  • 7% DECREASE in display-related impressions.

 

Video

Engagement with digital video content across channels is increasing as a result of people staying at home due to the coronavirus. In response to this, advertisers are shifting spend from broadcast video to more targetable digital video.

Week over week, Zeta has seen a…

  • 3% INCREASE in video-related impressions.

 

Zeta’s Main Takeaway

The coronavirus crisis is having a major impact on both internet traffic and digital advertising. As your company looks to navigate the current climate, it will be imperative to:

  1. Embrace new ad technologies that allow for more cost-effective audience engagement. 
  2. Persevere with awareness initiatives so consumers don’t lose sight of how your brand can meet their needs. 
  3. Capitalize on opportunities to gain mindshare and market share (in other words, when competitors throttle back on advertising, your business should throttle up).

Zeta Global hopes the following insights can help guide you to make wiser decisions over the weeks and months ahead. In the meantime, stay safe, stay healthy, and be well.

***Data powered by Disqus – The largest, most trusted, audience development platform in the world with 78% of the top 1000 most commented on sites from across the web using Disqus to engage with their audiences. The Disqus platform is used by over 4 million sites generating billions of comments and 20 billion pageviews per month.  Disqus is a wholly owned property of Zeta Global. 

 

Source: Disqus

Never miss a growth opportunity