Zeta In the News

Read about the most recent Zeta announcements, product and innovation updates, and media coverage.

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David A. Steinberg on Today Show - Zeta Data: Online Surge for Princess of Wales

Zeta News | March 20, 2024 |  < 1 min read David A. Steinberg on Today Show – Zeta Data: Online Surge for Princess of Wales Watch Zeta’s CEO, David A. Steinberg, on CNBC as he dives into the latest Zeta data on the online surge for Princess of Wales, Kate Middleton. https://zetaglobal.com/wp-content/uploads/2024/03/CNBC-TV_National_LastCall_-03-13-2024_Zeta_756PM-ET.mp4 Want to see Zeta in…

March 20, 2024 | < 1 min read

Zeta News

Taylor Swift watching Travis Kelce at Super Bowl 58 was worth millions to the NFL

Dozens of advertisers spent millions of dollars to get our attention Sunday night during Super Bowl 58 in Las Vegas.

February 8, 2024 | < 1 min read

Zeta News

Taylor Swift did something the football world thought was impossible: She made the NFL even more popular in the US

It is Taylor Swift's world and now even the NFL is living in it. Swift's high-profile appearances at Kansas City Chiefs games, coupled with the burgeoning relationship with star tight end Travis Kelce, have sparked a surge in viewership along with jersey sales and brought a fresh wave of fans to the already megapopular NFL.

February 2, 2024 | < 1 min read

Football on a field with statistic in front of it

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David A. Steinberg on Today Show - Super Bowl x Taylor Swift

Zeta News | January 31, 2024 |  < 1 min read David A. Steinberg on Today Show – Super Bowl x Taylor Swift How Taylor Swift & Female Fans are Making NFL Ratings History:  Why advertisers plan to cater to more Women this year for the big game With Taylor Swift’s appearances at NFL games bringing a new…

January 31, 2024 | < 1 min read

Zeta News

Why digital gift cards are quickly replacing their plastic swipe cards

Gifts cards are a perennially popular holiday gift, but they’re increasingly showing up in email inboxes rather than on a plastic card, thanks to services and brands rolling out new means of delivery.

December 11, 2023 | < 1 min read

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