Zeta Blog

The Latest in Artificial Intelligence and Digital Marketing

Personalisation is no longer the exception – it’s an expectation

Learn how to keep up with customer demands to future proof your...

How to Ace Product Recommendation like Amazon

The best way for an eCommerce venture to succeed is by providing relevant...

Personalization vs Segmentation: Why Segmentation is Not Personalization?

Often people use segmentation and personalization interchangeably And, why not...

Predictive Marketing – Learn How AI Can Help Digital Marketers Ace Their Game

We are already well underway in 2017, Artificial intelligence has never shown...

Telling Better Digital Stories – Harvard Business Review’s Customer Engagement Story

Last week we released our first ever customer engagement deconstruction study...

How Artificial Intelligence is Shaping Up Modern eCommerce

Last fall, I was reading about how the battle is heating up for the best...

For Media and Publishing Websites, It’s Personalize Now or Perish

With the advent of AI in Marketing Automation, user personalization has taken...

Telling Better (Digital) Stories – Spotify’s Impeccable User Engagement

In our previous article on telling better (digital) stories, we spoke about...

Media & Publishing: Boost Mobile Engagement Strategy with AI Recommendations

Why Publishers Need A Winning Mobile Engagement Strategy   Mobile phones...