The State of AI-Powered Email Marketing

email marketing

Despite its age, email remains one of the most effective (if not THE most effective) marketing channels across every single industry.

As effective as email might be for your marketing team, there are ways artificial intelligence can help you supercharge your email marketing success. AI-optimization may be a relatively new chapter in the long history of email marketing, but it’s a chapter that will help you and your brand generate some incredible returns. Specifically, AI-powered email marketing optimization will help you achieve higher opens, higher clicks, and higher conversions.

For this infographic, we analyzed millions of emails that were personalized using AI against millions of emails that weren’t. Based on that analysis, here’s what we discovered.

 

email marketing

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