Today’s brands have more opportunity than ever to engage consumers, but many are left wondering what type of engagements will be best for the next generation of consumers. What content and information will they deem valuable, and where will they want to consume it?
Join Zeta’s Heather Anding, Global Strategy Consultant and Shelby Garlock, Account Director and their panel of rockstar women in marketing leadership at 3:45 p.m. Tuesday afternoon to go beyond the surface to discuss how to reach the next generation of consumers. They’ll address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
You’ll hear marketing leaders from The Kraft Heinz Company, MillerCoors, Kellogg Company, Conagra Brands, Beam Suntory and Crane USA answer questions like:
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
You don’t want to miss it!
Let’s connect to discuss your marketing challenges and see if Zeta’s vast Data Cloud, outcome-driven AI or omnichannel orcheatration could be a fit for your team!