Online Travel Retailer Grows From Zero to 1.2 Million Customers

Single customer view, loyalty program and relevant marketing propels online travel retailer from start-up to leader position.

travel retailer case study zeta

Launched in June 2010, is an online travel retailer that provides an easy way for leisure and business travelers to compare and book inexpensive train tickets and associated travel needs, including hotels, coach travel, car hire, flights and theaters online, and to reward people for train travel.

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