Popular Action Apparel Brand Vans Opts For Zeta

Vans was losing customers due to inactivation. Zeta’s analysis showed that an inactive audience can make up almost two-thirds of a vendor’s active database.

action apparel case study zeta

Vans was losing customers due to inactivation. Zeta’s analysis showed that an inactive audience can make up almost two-thirds of a vendor’s active database. Vans® knew that re-engaging with its once brand loyalists would be easier and more cost-effective than acquiring new consumers, so they enlisted the help of Zeta to create a strategic program that would reactivate those subscribers.

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