Carousel Casino Games had two goals: acquire more players and persuade those customers to increase the value of their average deposit. To transform these goals into realities, Carousel (along with their partner, Grava) used Zeta’s AI-based audiences to improve the effectiveness of their marketing across programmatic and social.
70%Decrease in CPL vs standard remarketing
65%In conversions using Zeta AI-based audiences
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts.