Sporting Goods Retailer Implements Cost Effective Email Retargeting

The retailer wanted to target consumers in real time based on their web activity and create a cost effective email retargeting campaign. It also wanted to track user web behavior to enhance understanding of implicit user preferences and enrich first party customer/prospect databases.

sporting goods case study zeta

The retailer wanted to target consumers in real time based on their web activity and create a cost effective email retargeting campaign. It also wanted to track user web behavior to enhance understanding of implicit user preferences and enrich first party customer/prospect databases.

Never miss a growth opportunity