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WhitepapersBuilding a True Business Case for Your CDP: Why Use Cases Matter
Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.
February 12, 2024 |
< 1 min read
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ArticlesPrecision, Personalization, and Predictive Power
January 31, 2024 |
3 min read
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ArticlesWhat Gmail and Yahoo’s Inbox Updates Mean for Your Email Program
January 29, 2024 |
4 min read
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Featured Case Studies
Case Studies, Videos
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
December 20, 2023 | < 1 min read
Case Studies, Videos
“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing
December 20, 2023 | < 1 min read
Case Studies, Videos
eBay Seeks Operational Excellence and Consistency with Zeta Partnership
December 19, 2023 | < 1 min read
Featured Articles
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Put AI in its PLACE: How Zeta Is Harnessing Generative AI to Help Marketers Succeed
February 7, 2024 | 6 min read
Articles
How Women (and Taylor Swift) Are Changing the Big Game for the Better
February 5, 2024 | 4 min read
Articles
Precision, Personalization, and Predictive Power
January 31, 2024 | 3 min read
Featured Reports
Reports
2023 Holiday Shopping Trends Report
October 16, 2023 | < 1 min read
Reports
Almost Half of Marketers SayTheir Tech Stack is Unreliable. Which Half Are You?
August 18, 2023 | < 1 min read
Reports
The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z
August 18, 2023 | < 1 min read
Featured Videos
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What’s In Store for 2024: Industry Leaders and Influencers Weigh In
January 3, 2024 | < 1 min read
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Padilla Values Unique Insights Only Zeta Can Provide
December 20, 2023 | < 1 min read
Case Studies, Videos
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
December 20, 2023 | < 1 min read
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Videos, Webinars
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Videos, Webinars
Hype Check:What Marketers Really Want to Know About Generative AI
December 4, 2023 | 2 min read
Videos, Webinars
Unlock Customer Obsession with Email Marketing
September 20, 2023 | < 1 min read
Featured Whitepapers
Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Whitepapers
Navigating the Cookieless Ecosystem
September 19, 2023 | < 1 min read
Latest Post
Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.
February 12, 2024 | < 1 min read
Articles
Put AI in its PLACE: How Zeta Is Harnessing Generative AI to Help Marketers Succeed
Articles | February 7, 2024 | 6 min read Put AI in its PLACE: How Zeta is Harnessing Generative AI to Help Marketers Succeed By Roman Gun, VP Product Management Our kids’ history books will likely bill 2023 as the ‘AI gold rush’. The introduction of ChatGPT and hundreds of LLMs that followed began to fundamentally change how work gets done. Now that the dust has settled (at least a bit) it’s clear that generative AI is here to stay. A recent report from The Conference Board explains that 87% of marketers have used AI or experimented with AI tools for at least…
February 7, 2024 | 6 min read
Articles
How Women (and Taylor Swift) Are Changing the Big Game for the Better
Articles | February 5, 2024 | 4 min read How Women (and Taylor Swift) Are Changing the Big Game for the Better The NFL Super Bowl LVIII is shaping up to be a historic event at the intersection of sportsmanship and cultural evolution. Set in Las Vegas at the Allegiant Stadium, this year is expected to rewrite history and usher in fresh audience dynamics. Zeta predicts that the viewership will surpass last year’s record of 115.1 million viewers, fueled by a surge in female engagement. Let’s dive into the key trends taking this cultural phenomenon to new heights. Why Is Anticipation at an…
February 5, 2024 | 4 min read
Articles
Precision, Personalization, and Predictive Power
Articles | September 20, 2016 | 4 min read Precision, Personalization, and Predictive Power As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with even fewer resources at their disposal. To keep marketers ahead of the curve, we’re sharing three groundbreaking capabilities that will optimize the use of AI to better understand your customers, and seamlessly build campaigns that boost engagement and ROI. Know Your Customer (KYC) Personas: Create a Holistic Understanding of Your Customers Augment your first-party data by incorporating Zeta’s proprietary data and real-time intent signals, yielding next-generation…
January 31, 2024 | 3 min read
Articles
What Gmail and Yahoo's Inbox Updates Mean for Your Email Program
Articles | September 20, 2016 | 4 min read What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program Google and Yahoo have announced three big changes that bulk senders must comply with this year— new standards for email authentication, unsubscribe links, and complaint thresholds. The goal is to improve the customer experience by reducing the amount of unwanted emails flooding inboxes and will introduce new benchmarks and more stringent standards for email senders. The authentication and complaint thresholds take effect on February 1, 2024. The one-click unsubscribe requirement will be…
January 29, 2024 | 4 min read
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