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Featured Case Studies


Jean-Phillipe from Kia Germany

Case Studies, Videos

Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement

December 20, 2023 | < 1 min read



Jacklyn from Haggar

Case Studies, Videos

“Intuitive and Accessible” Makes Zeta a Perfect Fit for Haggar Clothing

December 20, 2023 | < 1 min read



Rob from eBay

Case Studies, Videos

eBay Seeks Operational Excellence and Consistency with Zeta Partnership

December 19, 2023 | < 1 min read

Featured Articles


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Articles

Put AI in its PLACE: How Zeta Is Harnessing Generative AI to Help Marketers Succeed

February 7, 2024 | 6 min read



Person with hands shaping a heart and a backwards hat on in front of a crowd

Articles

How Women (and Taylor Swift) Are Changing the Big Game for the Better

February 5, 2024 | 4 min read



Rocket ship taking off

Articles

Precision, Personalization, and Predictive Power

January 31, 2024 | 3 min read

Featured Reports


Reports

2023 Holiday Shopping Trends Report

October 16, 2023 | < 1 min read




Reports

Almost Half of Marketers SayTheir Tech Stack is Unreliable. Which Half Are You?

August 18, 2023 | < 1 min read




Reports

The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z

August 18, 2023 | < 1 min read

Featured Videos


2024 is the year of marketing

Videos

What’s In Store for 2024: Industry Leaders and Influencers Weigh In

January 3, 2024 | < 1 min read



Ryan for Padilla

Videos

Padilla Values Unique Insights Only Zeta Can Provide

December 20, 2023 | < 1 min read



Jean-Phillipe from Kia Germany

Case Studies, Videos

Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement

December 20, 2023 | < 1 min read

Featured Webinars


Video screenshot of the title

Videos, Webinars

Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know

December 14, 2023 | < 1 min read



Webinar title page with video title

Videos, Webinars

Hype Check:What Marketers Really Want to Know About Generative AI

December 4, 2023 | 2 min read



Videos, Webinars

Unlock Customer Obsession with Email Marketing

September 20, 2023 | < 1 min read

Featured Whitepapers



Whitepapers

Building a True Business Case for Your CDP: Why Use Cases Matter

February 12, 2024 | < 1 min read



Article Post Cover Thumbnail with Title

Whitepapers

Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know

December 14, 2023 | < 1 min read




Whitepapers

Navigating the Cookieless Ecosystem

September 19, 2023 | < 1 min read

Latest Post



Whitepapers

Building a True Business Case for Your CDP: Why Use Cases Matter

Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.

February 12, 2024 | < 1 min read


Person holding ipad and touching metrics in front of her

Articles

Put AI in its PLACE: How Zeta Is Harnessing Generative AI to Help Marketers Succeed

Articles | February 7, 2024 |  6 min read Put AI in its PLACE: How Zeta is Harnessing Generative AI to Help Marketers Succeed By Roman Gun, VP Product Management Our kids’ history books will likely bill 2023 as the ‘AI gold rush’. The introduction of ChatGPT and hundreds of LLMs that followed began to fundamentally change how work gets done. Now that the dust has settled (at least a bit) it’s clear that generative AI is here to stay. A recent report from The Conference Board explains that 87% of marketers have used AI or experimented with AI tools for at least…

February 7, 2024 | 6 min read


Person with hands shaping a heart and a backwards hat on in front of a crowd

Articles

How Women (and Taylor Swift) Are Changing the Big Game for the Better

Articles | February 5, 2024 |  4 min read How Women (and Taylor Swift) Are Changing the Big Game for the Better The NFL Super Bowl LVIII is shaping up to be a historic event at the intersection of sportsmanship and cultural evolution. Set in Las Vegas at the Allegiant Stadium, this year is expected to rewrite history and usher in fresh audience dynamics. Zeta predicts that the viewership will surpass last year’s record of 115.1 million viewers, fueled by a surge in female engagement. Let’s dive into the key trends taking this cultural phenomenon to new heights. Why Is Anticipation at an…

February 5, 2024 | 4 min read


Rocket ship taking off

Articles

Precision, Personalization, and Predictive Power

Articles | September 20, 2016 |  4 min read Precision, Personalization, and Predictive Power As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with even fewer resources at their disposal.  To keep marketers ahead of the curve, we’re sharing three groundbreaking capabilities that will optimize the use of AI to better understand your customers, and seamlessly build campaigns that boost engagement and ROI. Know Your Customer (KYC) Personas: Create a Holistic Understanding of Your Customers Augment your first-party data by incorporating Zeta’s proprietary data and real-time intent signals, yielding next-generation…

January 31, 2024 | 3 min read


person reading email on computer

Articles

What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

Articles | September 20, 2016 |  4 min read What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program Google and Yahoo have announced three big changes that bulk senders must comply with this year— new standards for email authentication, unsubscribe links, and complaint thresholds. The goal is to improve the customer experience by reducing the amount of unwanted emails flooding inboxes and will introduce new benchmarks and more stringent standards for email senders.  The authentication and complaint thresholds take effect on February 1, 2024. The one-click unsubscribe requirement will be…

January 29, 2024 | 4 min read

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