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Cookies List

Below is a list of common cookies that may be set by Zeta, its affiliates, and independent advertisers who use our technology:

COOKIE NAME
DOMAIN
PURPOSE
DURATION
u netmng.com Stores a unique identifier for each visitor 13 months
f netmng.com Tracks clicks to prevent nonhuman traffic 7 mins
d netmng.com Tracks clicks to prevent nonhuman traffic session / 10s
cdb0 netmng.com Stores click history for each visitor 1 year
cdb1 netmng.com Stores click history for each visitor 1 year
cdb2 netmng.com Stores click history for each visitor 1 year
cdb3 netmng.com Stores click history for each visitor 1 year
cdbp netmng.com Stores position of each click 1 year
dsp_id netmng.com Stores a unique identifier for each visitor for use in our Display platform and for cross-channel attribution 6 months
evo5 netmng.com Stores interests and Scores for each visitor 6 months
dct_oba netmng.com Stores interests and Scores for each visitor to derive Products of interest - Used to generate dynamic creatives 6 months
EVO5_OPT netmng.com Stores opt-out status for individuals opting out of online behavioral advertising 10 years
evo5_display netmng.com Stores advertising exposures for each visitor 6 months
evo5_CLIENT com-CLIENT.netmng.com Stores interests and Zeta Scores for each visitor 6 months
evo5_CLIENT_popin com-CLIENT.netmng.com Stores a visitor’s eligibility status for onsite interactions 1-6 months
evo5_popin_instance 1st-party advertiser root domain Stores a visitor’s eligibility status for onsite interactions for those not accepting 3rd party cookies 6 months
nmfirstparty 1st-party advertiser root domain Stores a unique identifier for each visitor for those not accepting 3rd party cookies 6 months
nmfp_<cookie> 1st-party advertiser root domain Stores “evo5” cookies above as a first-party cookie 6 months
<uniqueid>_id 1st-party advertiser root domain Stores a unique user identifier for use in cross-channel targeting 1 year
<uniqueid>_ss 1st-party advertiser root domain Stores a unique session ID for each visitor 20 mins
ts 1st-party advertiser root domain Stores onsite activity for each session advertiser configurable
ss 1st-party advertiser root domain Stores onsite activity for the users most recent session 2 weeks (configurable)
bs 1st-party advertiser root domain Additional tracker to store session activity 20 mins
t 1st-party advertiser root domain Indicates a given visitor’s audience memberships 1 year
cas 1st-party advertiser root domain Stores user/session data for personalizing website content 1 year
kanapr 1st-party advertiser root domain Stores user/session activity 1 year
notrack 1st-party advertiser root domain Indicates a given visitor’s opt-out from cookie-based tracking 1 year
iOne_<advertiser_ide> 1st-party advertiser root domain Store user & session data, audience membership, Zeta Score and top interests/categories 1 year
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