Zeta CDP+

Bring identity, insight, and engagement together into one data-powered platform

Marketers Need CDP Solutions that Transcend Data Management

Forrester Consulting Opportunity Snapshot: a custom study commissioned by Zeta Global

At the core of the Zeta Marketing Platform, Zeta CDP+ acts as a single source of truth for your customers and prospects. It provides the insight you need to create meaningful, individualized experiences along with the tools to deliver those experiences at scale.

Higher ROI, Lower TCO

85%faster data onboarding & usability

40%increase in customer engagement

30%savings in total cost of ownership

Single source of truth

Imagine a single actionable view that connects your customer data and enables you to target new audiences using previously unknown insights. With Zeta CDP+ you can have it all, from customer acquisition through engagement and retention.

Expand your knowledge with past purchase behavior, channel preferences, real-time interests, and more from the Zeta Data Cloud.

Identify anonymous consumers and engage them with meaningful experiences across channels using Zeta’s expansive identity graph.

Score individuals and audiences in real time using intent-based signals and identifiers drawn from top activities and behavior.

Enterprise-grade customer data management

Zeta’s real-time and scalable data processing capabilities encompass integration, hygiene, unification, enrichment, identity resolution, and more. Connect your data sources, configure business rules, and manage data flows using a low-code visual interface that puts marketers in the driver’s seat and reduces the burden on IT teams.

Take advantage of our modern schema-less architecture for faster implementation, integration with your existing systems, and lower cost of ownership.

Use pre-built integrations and real-time data sharing with Snowflake and Google BigQuery to make on-demand data access even faster.

Built from the ground up with a flexible low-code environment and AI in our DNA to ensure maximum data management efficiency.

Identity rooted in strength and scale

Zeta CDP+ leans on an identity graph built on the permission-based identities of 235+ million U.S. consumers. Minimal reliance on third-party cookies means Zeta delivers integrated, persistent IDs that are future-proofed for both emerging ID spaces and channel experiences.

Automate rigorous identity resolution and unification processes along with integrated data hygiene and validation.

Integrate with existing systems and transform reporting, segmentation, and cross-platform customer IDs into operational strengths.

Create a center of customer and digital marketing intelligence that can be leveraged across your enterprise.

Easy activation across channels and devices

Zeta CDP+ is built from the ground up to consolidate your adtech and martech needs. Its core AI engine enables marketers to reach consumers across channels with individualized, resonant messaging that inspires engagement. It includes native channels and an extensible connector framework that’s able to syndicate data and audiences to virtually any channel or system.

More than just a customer data platform

If customer data is your most valuable resource, you can’t trust just anyone to help you manage it. In addition to building the best platform, Zeta strives to be the best partner. Every client is assigned an account team with expert resources at their disposal, like implementation, integration, strategy consulting, data science, and more, to help ensure your organization’s success.

Blogs and Resources

REPORT: CDP Institute RealCDP Audit
Certification

WHITEPAPER: Getting the Best CDP Starts with the
Right RFP

BLOG: Recognizing and Reducing Tech
Debt in 2022