Bring identity, insight, and engagement together into one data-powered platform
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Marketers Need CDP Solutions that Transcend Data Management
Imagine a single actionable view that connects your customer data and enables you to target new audiences using previously unknown insights. With Zeta CDP+ you can have it all, from customer acquisition through engagement and retention.
Zeta’s real-time and scalable data processing capabilities encompass integration, hygiene, unification, enrichment, identity resolution, and more. Connect your data sources, configure business rules, and manage data flows using a low-code visual interface that puts marketers in the driver’s seat and reduces the burden on IT teams.
Zeta CDP+ leans on an identity graph built on the permission-based identities of 235+ million U.S. consumers. Minimal reliance on third-party cookies means Zeta delivers integrated, persistent IDs that are future-proofed for both emerging ID spaces and channel experiences.
If customer data is your most valuable resource, you can’t trust just anyone to help you manage it. In addition to building the best platform, Zeta strives to be the best partner. Every client is assigned an account team with expert resources at their disposal, like implementation, integration, strategy consulting, data science, and more, to help ensure your organization’s success.