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What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World

MARKETING PLAYBOOK

A COVID-19-driven recession is putting a number of DTC brands on shaky ground.


Revenue at Away is down 90%.

Sales at Everlane are down 25%.

Layoffs are happening at Rothy's, Stitch Fix, Rent the Runway, and more.


So, the team at Zeta put together this playbook to help DTC brands...

  • Learn to understand customer value in real time.
  • Get better at identifying moments of prime acquisition.
  • Obtain clearer insights on what’s delivering ROI and what isn’t.
  • Start embracing ID resolution technology and key data signals across channels. 


Download your copy of “What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World.

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