Behavioral Personalization Doesn’t Just Make Sense, It Makes Money

Why are businesses choosing behavioral personalization solutions? Discover why behavioral personalization is radically changing the face of marketing and how it drives revenue in Boomtrain’s guide, “Behavioral Personalization Makes Sense Money”.

A recent industry survey recently asked 1,400 consumers why they unsubscribed from emails. The top three reasons were:

  1. “Too many emails from the business / organization.” (69 percent)
  2. “The content is no longer relevant.” (56 percent)
  3. “The content wasnt what I expected.” (51 percent)

In this guide we show you what behavioral personalization is, how it’s different, how it works, and even a real world example.

Your communications must be relevant, must be engaging, and ultimately must drive results.