Forrester Report: Deliver Valuable Media And Customer Experiences With Valuable Content
The majority of marketing leaders report that content marketing is important to their strategy and to getting more budget. However, their track record for executing on content marketing is poor; only one in ten say they are very effective at it. The content does not seem to be creating clear value for the business or their audience.
In this report we’ll outline how marketers should build an appropriate foundation for content marketing, deliver experiences that customers truly value, and support brand-building in an age when customers rule.
In this eBook you’ll learn:
– How customers are challenging established communication tactics.
– How you can boost customer relationships with content marketing.
– How to build content strategies to support both media and customer experiences.