[eBook] The State of AI-Powered Email Marketing 2017 (Page) - Zeta Global

The State of AI-Powered Email Marketing 2017

It’s 2017, and marketers have already started taking advantage of Artificial Intelligence (AI) in their email marketing campaigns. AI is helping them achieve a higher engagement rate across their emails, and ultimately grow their business.

This report aims to highlight exactly that. The report is based on data of over 230 million emails sent using Boomtrain. The report provides absolute numbers on the improvement of email performance using AI-powered personalization.

Here are some of the insights that the report contains:

– Increase in open rate using AI was 228%
– Open rate for AI-personalized emails was a staggering 63%
– Increase in click-to-open rate using AI was 100%