Industry Report on the Impact of Artificial Intelligence on Marketing

Consumers today expect businesses to serve them with a high-level of personalization, be it on website, mobile, email or even notifications. A basic level personalization can be achieved with the information that consumers explicitly provide. To offer a highly individualized experience to each consumer, enterprises require tracking and understanding their user behavior and preferences. This can be achieved using Artificial Intelligence (AI).

This eBook will act as a guide to help you optimize your marketing strategy across channels using AI.

After reading this eBook you’ll learn the following:

– The affect of AI on marketing practices across industries
– How AI-powered website recommendations increase customer LTV
– How AI-powered personalized emails boost engagement
– How AI improves the mobile experience