[eBook] Predictive Analytics: The Key to Successful Marketing Campaigns (Page) - Zeta Global

Predictive Analytics: The Key to Successful Marketing Campaigns

Predictive marketers are almost 3X more likely to show revenue growth than traditional marketers according to a recent study by EverString and Forrester Consulting.

Learn ways to use predictive analytics and get answers to questions about your customers before you need take essential business decisions.

– Predictive Marketers are 2.1x more likely to occupy a commanding leadership position.

– 1.8x more likely to consistently exceed goals when measuring the value their marketing organizations contribute to the business.

In this e-book, you will learn the why and how of working on predictive analytics models. The result? Tweaks to your roadmap that will accelerate growth across your business.

Discover 9 essential strategies and tactics to build a unique predictive model for your brand, including:

– Semantic Analysis to understand what your customers are talking about churn predictions to take preventive action.
– Content Predictions to keep customers engaged.
– Increase your contributions to revenue growth.