The Value of MultiChannel Real-Time Segmentation

Need to better understand and utilize the value of multichannel real-time segmentation?

This whitepaper collaboration with Zeta and the Relevancy Group is broken down into three parts of research:

• Part 1 – The Current State of the Market
• Part 2 – Multichannel Success Requires Measurement, Analytics and Data Management
• Part 3 – Utilization of Integrate, Automate and Measure from The Precision Marketing Framework are Necessary to Drive Real-Time Multichannel Segmentation