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Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP

Articles | March 27, 2024 |  6 min read Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP By Kara Trivunovic, GVP, CX Studio. “We are drowning in information, while starving for wisdom.” This quote by E.O. Wilson speaks perfectly to the plight of being a marketer today. Martech has advanced leaps and bounds…

March 27, 2024 | 6 min read

Picking the right use cases for your CDP

Videos, Webinars

Picking the Right Use Cases for Your CDP

Video | March 19 2024 | 53 Minutes Picking the Right Use Cases for Your CDP About this video Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey. Yet, the journey from acquisition to value creation is…

March 19, 2024 | < 1 min read

Reports, eBooks

Future Customer Journeys

Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data effectively to enhance the customer journey.

March 15, 2024 | < 1 min read

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Articles

How to Utilize CRM and Email Marketing Together

Articles | March 14, 2024 |  5 min read How to Utilize CRM and Email Marketing Together As businesses navigate the complex landscape of client interactions and data-driven communication, the marriage of customer relationship management (CRM) and Email Marketing becomes a key factor for success. These dynamic components, already individually robust in their abilities, converge to create a…

March 14, 2024 | 5 min read

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Articles

7 Ways to Segment Your Audience and Drive Tangible Sales

Articles | March 13, 2024 |  2 min read 7 Ways to Segment Your Audience and Drive Tangible Sales Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared characteristics, needs, and behaviors. This strategic approach enables businesses to tailor their marketing efforts more effectively. One key…

March 13, 2024 | 7 min read

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