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The Best Marketers Will Incorporate AI Into Their Toolbox

Data Talks: The Convergence of MarTech + AdTech [Part 2 of 4]


Why Should You Watch the Data Talks Series?

By watching Zeta Global’s Data Talks series, you’ll learn why the marketing and advertising industries are preparing to merge into one, unified industry, and how you can better prepare your organization for the post-digital future. Tune in to watch Forrester’s VP Principal Analyst Joe Stanhope talk with Zeta’s CTO Christian Monberg discuss! 

In Part 2 You’ll Learn...

Executive Summary

How consumer expectations are changing, how (nearly) impossible it is for marketers to keep up with those changes, and why AI-powered technology is the only feasible way to address this mounting challenge. 

Like it or not, Artificial Intelligence and Machine Learning platforms are indispensable components of the modern marketer’s toolbox...

They Allow for Better insights.

Properly deployed, AI will not only increase a brand’s understanding of consumer intention and interest, but increase it at scale.  

They Lead to More Effective Personalization.

By analyzing past consumer interactions with a brand, AI can uncover critical insights that make it possible for brands to form increasingly personal connections with consumers.   

They Give Marketers Time and Space to Think.

As consumer expectations continue to evolve at breakneck speed, artificial intelligence will handle tedious, time-consuming marketing tasks with increased frequency, freeing marketers to spend their time doing what they do best—thinking creatively and strategically.  

Watch the video to see how you can deploy AI to facilitate even bigger marketing wins for your company. 

Want to learn more? Get Forrester's "A More Perfect Union: Adtech And Martech Convergence Will Revolutionize Marketing."


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