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Planning for the Future of Addressability in a Cookieless World

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The world is more turbulent than ever. In a world that's being rocked by COVID-19, the news of the third-party cookie's demise has introduced a newfound threat for brands inhibiting a marketers’ ability to engage, optimize, and measure media across different publishers that comprise the open web. 

So, the question is:

What adjustments can marketers make today to ensure they are well prepared for a cookieless future?

Download this webinar to hear from industry experts as they help you to decode the impending regulations and understand the impact that legislation will have on addressability and growth opportunities for marketers on the front lines of this developing discourse.

You’ll learn… 

  • How these limitations will disrupt the advertising ecosystem and what that means for you and your business. 
  • Different strategies for mitigating third-party cookie restrictions while still meeting consumer privacy expectations. 

Meet Our Speakers

Ian Ali

Group Vice President

Zeta Global

Joshua Koran

Head of Zeta Innovation Labs

Zeta Global

Michael Orlinski

VP Director of Search and Media

Overdrive Interactive 

Phelan Pullen

Vice President Director of Programmatic 

Mediahub Global

Zeta Global


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