Deterministic Attribution: Classic Attribution Approaches Are No Longer Enough
They're not wrong, they're just not right

Attribution You Can Trust

Marketing as usual is no longer enough – and the same goes for attribution. Current attribution models miss incremental marketing lift. Incrementality can be measured through traditional rest and hold-out groups, but this requires deterministic data.

Join Pavan Korada at the Growth Marketing Conference for his 11:25 a.m. session on 12/11, They’re Not Wrong, They’re Just Not Right. He’ll discuss the future of successful marketing attribution and the importance of an identity graph for unlocking true attribute across all channels.

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Who is Zeta Global?

Zeta Global is a data-powered marketing technology company that combines the scale and proprietary data with the science of AI to help Fortune 500 and middle-marketing brands acquire, grow and retain customer relationships.