Deterministic Attribution: Classic Attribution Approaches Are No Longer Enough
They're not wrong, they're just not right

Attribution You Can Trust

Marketing as usual is no longer enough – and the same goes for attribution. Current attribution models miss incremental marketing lift. Incrementality can be measured through traditional rest and hold-out groups, but this requires deterministic data.

Join Pavan Korada at the Growth Marketing Conference for his 11:25 a.m. session on 12/11, They’re Not Wrong, They’re Just Not Right. He’ll discuss the future of successful marketing attribution and the importance of an identity graph for unlocking true attribute across all channels.


Let’s connect to discuss the current and future states of marketing attribution.

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Who is Zeta Global?

Zeta Global is a data-powered marketing technology company that combines the scale and proprietary data with the science of AI to help Fortune 500 and middle-marketing brands acquire, grow and retain customer relationships.