Imagination Meets Insight: Build Better Campaigns with Designers
and AI
We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why. We then asked our AI-powered assistant ZOE to tell us why those campaigns stand out and how they can be improved.
Download our ebook to discover how the opinions or our creative and strategy experts compare to that of AI when it comes to clear subject lines, engaging visuals, strong calls to action, and more. Our experts rank their 20 favorite campaigns from 2024, followed by ZOE’s ranking. These insights will help you better understand how AI’s focus on precision and optimization balances with the impact of creative storytelling and personal values.
Whether refining your approach or seeking fresh inspiration, this ebook will help you navigate the complex interplay of strategy, emotion, and technology to leave a lasting impact.
Download the eBook
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