Drive superior results faster and at a lower cost with our data-powered, AI-enabled omnichannel platform.
If you’re looking for a platform that unearths insights that spark big ideas, orchestrates omnichannel activation, and deterministically proves ROI, you’ve come to the right place. The Zeta Marketing Platform (ZMP) was built to master data-powered marketing and activation at scale by unifying identity, intelligence, and activation in one streamlined platform.
The Zeta Marketing Platform for Media Agencies
A new approach to your success
We take a platform-first approach to partnerships. We own and operate our platform, which is populated with trillions of proprietary data signals that aren’t available anywhere else. Here’s what that means for you:
Media that works harder
We don’t charge fees for things like data, platform usage, measurement, surveys, or creative services—it’s all built directly into our platform. That means more of your budget in working media that drives results.
People that work smarter
Because we own and operate our own platform, we aren’t reliant on third parties and vendors to meet your KPIs. Our account teams are focused on driving your business forward, not managing vendors.
A closed loop environment
A unified omnichannel insights and activation platform built on persistent ID means zero data breakage or loss, from planning all the way to execution and measurement.
Plays well with others
In addition to integrations with MOAT, IAS, & DV, our platform is fully extensible, allowing us to plug and play with third-party services that are must-haves for agencies and their clients.
An extension of your team
We’re at our best when we achieve the right balance of human intuition and Zeta’s AI-powered solutions. Here’s how those humans will work with you to provide end-to-end service:
Strategy & Planning
Our full-service team handles audience development, campaign strategy, set-up, trafficking, and more.
Activation & Optimization
From there, we provide program management, performance, and reporting for the duration of each campaign.
Analytics & Measurement
We ensure cross-channel measurement (conversion, overlap, CX) and attribution (first/last Interaction, linear) is always available and actionable.
Count on our design and targeting experts to help you produce the most persuasive content and creative to achieve your goals.
Seeing Is Believing