Insight Category: Webinars

Videos | September 20, 2023 | 36 min video length

Unlock Customer Obsession with Email Marketing

About This Webinar

Great personalization is a competitive advantage. It must be individualized, scalable, and centered entirely on delighting your customers at every turn. Explore how innovative loyalty campaigns hit the right note with customers and drive business at the same time.

Shar VanBoskirk, VP, Principal Analyst at Forrester, reveals the framework for being a customer-obsessed brand and the questions marketers should be asking themselves when putting it into practice. 

After this session, you’ll be able to: 

  • Understand the role identity and first-party data play in being customer obsessed
  • Use email as a power channel for personalization and customer connections
  • Create a consistent, individualized experience across digital channels
Related Products & Solutions
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Zeta Messaging (ESP)
Because it is a component of the Zeta Marketing Platform, Zeta Messaging offers the same benefits.
Omnichannel Marketing
Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.

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Designing for Inclusion: How to Incorporate Accessibility Practices into Your Busy Workflow

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eCommerce: Improving Inbox Placement to Send Sales Soaring

Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
Zeta Marketing Platform
Videos | September 15, 2023 | 28 minute video length

Defining a Modern CDP: Closing the Gap Between Expectation and Reality

About This Webinar

Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations. Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements. 

Joe Stanhope, VP, Principal Analyst at Forrester, and William Sears, Group Vice President, Solution Strategy at Zeta Global, explain how to close the gap between expectation and reality when it comes to your CDP. 

After this session, you’ll be able to:  

  • Set realistic expectations for your CDP
  • Recognize and navigate common challenges of CDPs
  • Apply practical buying recommendations when you’re ready to purchase a CDP
Related Products & Solutions
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Zeta CDP
Bring systems of identity, insight, and engagement together into one data-powered platform.

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Buying vs Building: Why a DIY CDP May Cost More Than You Think

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The Modular CDP: Simplifying the Path to Better Customer Experiences

Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
Zeta Marketing Platform
Videos | September 15, 2023 | 54 minute video length

From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

About This Webinar

In the bustling digital landscape, most companies are juggling with over 10 technologies to fortify their marketing efforts. However, a surprising majority feel as if their technological acrobatics aren’t paying off. Over time, poor integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities, and tarnished brand perception. 

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results. 

 They dive into several key topics to help you understand your technology stack better: 

  • How are point solutions making marketing more complex than ever?
  • Why is flexibility in your technology the key to mastering customer experiences?
  • What is data without intelligence and why is it inhibiting your speed to market?
  • Why do business insights and analytics remain unrealized despite expectations?
Related Products & Solutions
Zeta Marketing Platform
Create individualized experiences and drive outcomes throughout the customer lifecycle.

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The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back​

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Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
Zeta Marketing Platform
Video | September 15, 2023 | 57 minute video length

The Changing Face of Marketing: Connecting with Gen X, Millenials, and Gen Z

About This Webinar

The art of attracting and selling to customers is undergoing rapid and vagarious transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.  

However, adapting to these changes is not straightforward, as each generation has unique needs, values, and expectations that brands need to consider when developing marketing strategies. 

Melissa Tatoris, Vice President of Retail Strategy, and David Schey, Senior Vice President of Data Cloud Solutions, reveal extensive research and insights into the newest trends shaping retail—from the emergence of “phygital” retail to the latest in experiential innovations, loyalty programs, and livestreaming. They will also dive into how brands can leverage these insights to create experiences tailored to each generation’s unique needs. 

In this webinar, you will learn: 

  • Top trends in retail and how consumer generations influence them
  • Gen Z, Millennials and Gen X: How to connect with each generation
  • Digital and retail trends by generation and mapping to experiences
  • Favorite content, brands, locations, and channels by generation

Related Blogs & Resources

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The Changing Face of Retail: Connecting with Gen X, Millenials, and Gen Z

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Using Intelligence to Drive Customer Growth in Retail

Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.​
Zeta Marketing Platform

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