Wednesday, July 29th at 10 AM GMT+1
The Acceleration from Analog to Digital: Knowing Your Customers in the New Normal
Register for the Webinar Below:
The global economy is reeling from the impact of COVID-19. People are working from home, avoiding shops, cancelling summer holidays, and staying away from restaurants. As consumer behaviours continue to change due to the global pandemic, businesses must adapt to survive.
But the question is, what should the adaptation look like? How should businesses change to meet the expectations of the new consumer?
The answer lies in data. Specifically, data that makes it easier to understand the desires and needs of consumers in a COVID-19 economy.
Join Stephanie D’Sa, VP Strategy at Zeta Global, for an in-depth look at consumer-centric data can create improved outcomes for businesses in the months and years ahead.
Meet Our Speakers
Stephanie D’Sa, VP Strategy (London, UK)
Stephanie joined Zeta Global in 2019 and leads the Strategy and Analytics relationships for the International portfolio. She has 15 years in CRM, Loyalty and Commercial Global Marketing experience across retailers/brands such as: Emirates Airlines, Google, IWC, Cartier, Coach, NFL, Dell, Morrisons, Sports Direct, Four Seasons Hotels & Resorts, Go Ahead Group, AMEX, Alpha Bank Bonus Loyalty, Electronic Arts (EA), BP European Markets, Dell, Modelo Continente, Woolworths SA, Rewe, AS Watson, GAME, Tesco Wine & Wine by The Case, Tesco Mobile, Tesco Telecoms’, Hugo Boss & Prada.
Skip Fidura, Fractional CMO & Non-Exec Director
Skip Fidura is a consumer centric digital marketer with over 20 years' experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital, he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each customer across all digital channels. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. As Chair of the Responsible Marketing Committee he shaped the discussion and defined best practice around the responsible use of data and marketing channels. He currently works with a number of companies as a Fractional CMO, Non-Exec Director and Board Advisor helping them to protect and monetise their data assets.
Skip is a globally recognised data-driven marketer whose high energy talks are more about useful suggestions than buzzword bingo. Making complex concepts actionable, his talks focus on using technology to have real conversations with customers, consumer centric uses for data and responsible marketing.