An AI-powered Marketing Automation platform has the ability to understand the interests and behavior of your users individually. With this knowledge, the platform can send them relevant communication through the most appropriate channel and at the perfect time.
Essentially, The AI engine powers the marketing automation platform with smart decision-making, providing the who, what, when, and how of communication.
Our latest eBook “Marketing Automation on Steroids – The Power of AI” talks about how a modern, AI-powered marketing automation platform does that.
Within the eBook
The eBook highlights 5 key features of an AI-powered marketing automation tool:
- Understanding behavior of every user
- Facilitating a Personalized User Experience
- Providing an Omnichannel Reach
- Communicating at the Right Time
- Offering a Unified View of Each User
In other words: With AI, your marketing automation platform is running on steroids!
Go through this eBook to learn about it in detail.