Maximize the power of paid media to drive customer acquisition and loyalty at scale
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With Zeta Activation, your paid media strategy is in good hands. Engage the right audiences where and how they want to be reached, with personalized messages determined by billions of real-time signals and predictive insights. Make every step in the customer journey a personal one.
All of Zeta’s solutions operate on one of the industry’s most durable and persistent identity graphs. Our approach is based on people—not devices or identifiers—with minimal reliance on third-party cookies. In turn, Zeta Activation provides more precise analytics and attribution, zero-to-minimal data loss across channels, and maximum efficiency of media spend.
What separates the Zeta Identity Graph
Every Zeta Activation campaign is built with business objectives in mind and designed to show how activities ladder up to the desired results. That, combined with our sophisticated approach to scoring and attribution, ensures you are focused on optimizing real outcomes—not vanity metrics.
Our solutions are at their best when we achieve the right balance of human intuition and Zeta’s cutting-edge solutions. Our unique approach will help you access next-generation technology and leverage our expertise in campaign strategy, analytics, data science, and more, on an as-needed basis or as a managed service fully supported by Zeta’s team.