Real People,
Real Results
Zeta Activation
Maximize the power of paid media to drive customer acquisition and loyalty at scale
Talk to an expert today!
Amplify your paid media and multichannel marketing efforts using one of the largest proprietary datasets in the U.S. With Zeta Activation, discover the right audiences across their devices and reach them with personalized messages based on an understanding of real people—without relying on unstable or imprecise identifiers.
45%decrease in cost per acquisition
10Xreturn on advertising spend
24%increase in average order value
With Zeta Activation, your paid media strategy is in good hands. Engage the right audiences where and how they want to be reached, with personalized messages determined by billions of real-time signals and predictive insights. Make every step in the customer journey a personal one.
Deliver highly personalized, targeted experiences via desktop, mobile, CTV, and more that will exceed consumer expectations--and yours.
Integrate paid media and multichannel campaigns to deliver true cross-channel marketing across desktop, mobile, display and video, CTV, search, email, website, and more.
Track conversions from ad exposure across all paid and owned channels.
Better insights lead to better experiences and outcomes
Zeta offers one of the largest proprietary data sets in the U.S. Inform every campaign you launch with extraordinary insights derived from 235+ million active consumer profiles, as well as billions of unique global identifiers and real-time signals. More knowledge and insights means more meaningful experiences—and better outcomes.
All of Zeta’s solutions operate on one of the industry’s most durable and persistent identity graphs. Our approach is based on people—not devices or identifiers—with minimal reliance on third-party cookies. In turn, Zeta Activation provides more precise analytics and attribution, zero-to-minimal data loss across channels, and maximum efficiency of media spend.
What separates the Zeta Identity Graph
Anchored by people-based identifiers vs. third-party cookies
Scale and breadth of walled gardens without the restrictions
Activation across channels and devices with minimal data loss
Updated and ready for action
With Zeta’s superior integrated data management capabilities, every individual profile in the platform is updated with new data instantaneously. Thus, you can rest assured every campaign is using the most up-to-date information to drive results.
Every Zeta Activation campaign is built with business objectives in mind and designed to show how activities ladder up to the desired results. That, combined with our sophisticated approach to scoring and attribution, ensures you are focused on optimizing real outcomes—not vanity metrics.
Expertise and execution that meets your needs
Our solutions are at their best when we achieve the right balance of human intuition and Zeta’s cutting-edge solutions. Our unique approach will help you access next-generation technology and leverage our expertise in campaign strategy, analytics, data science, and more, on an as-needed basis or as a managed service fully supported by Zeta’s team.
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