Thought Leadership

Review Thought Leadership Oriented News & Press

The 12-Day Mobile-Driven Marketing Campaign that Brings Brands—and Customers—Happy Holidays

The holiday season is fast approaching; a make-or-break time of year for...

The unexpected benefits of data analytics

Data analytics can uncover surprising insights that lead to unexpected new...

ALL ‘I’s’ ON THE CIO

Even though technology decision-making and procurement can come from anywhere...

TRYING TO INTEGRATE DATA SCIENCE AND CREATIVE DESIGN? 4 THINGS MODERN CMOS SHOULD CONSIDER

Whirlpool won the Data Lions Grand Prix this past June for its creative use of...

THE SECRETS OF HIGHLY SUCCESSFUL DATA ANALYTICS TEAMS

Effective data teams bring diverse, cross-functional skill sets to bear on...

BECOMING A MORE DIGITALLY MATURE EMAIL MARKETER

The majority of UK consumers make a purchase as a result of email marketing...

FIVE WAYS TO EFFECTIVELY INCENTIVISE CUSTOMERS TO SHARE DATA

Customers are becoming less sensitive to data sharing as they see the benefits,...

WHAT ARE THE HALLMARKS OF A GOOD RETAILER-CUSTOMER RELATIONSHIP?

The customer now has the upper hand when it comes to retail and as a result it...

ZETA GLOBAL CIO JEFFRY NIMEROFF BELIEVES ‘THE DATA WILL PULL YOU FORWARD’

CMOcom recently caught up with Nimeroff to hear how CIOs are thinking about...

THE DISRUPTION OF THE SMART DATA ECOSYSTEM

Over the course of a year, many headlines will arise presenting the latest and...

ONE ON ONE: ZETA CAN COMPETE EVERYWHERE, SAYS JEFFRY NIMEROFF

Dr Jeffry Nimeroff, CIO of Zeta Global, explains how the is now competing...

HOW MACHINE LEARNING WILL BE USED FOR MARKETING IN 2017

In [Dr Jeffry Nimeroff's] 25 years of working with large datasets, from...

ENTREPRENEURS WHO DO THIS ARE THE MOST LIKELY TO FAIL

The Entrepreneur Insiders network is an online community where the most...

SHORT-TERM GAIN, LONG-TERM PAIN: THE DANGER OF SHORT-TERMISM IN MARKETING STRATEGIES

We live in an increasingly immediate world - and we're seeing a similar mindset...

PERFECTING POST-PURCHASE ENGAGEMENT

Today, there is just as much emphasis placed on perfecting post-purchase...

HOW MARKETERS CAN DEMYSTIFY THE USE OF DATA

Data now drives the way we do business - but the ability to make effective use...

GET ON BOARD FOR THE FULL MOBILE JOURNEY

Apps such as Uber, Deliveroo and Monzo Bank are trail-blazing a new...

THREE MUST-DOS FOR TRAVEL BRANDS TO MAKE MARKETING MOBILE

The average UK consumer now spends over four hours looking for the right...

LUSH, FIRST DIRECT AND AMAZON TOP CUSTOMER EXPERIENCE BRAND LIST – BUT WHY?

KPMG Nunwood's 7th Customer Experience Analysis report has just been released,...

THE NEW DYNAMICS OF LOYALTY IN A DATA-DRIVEN AGE

Today's consumers are keeping brands on their toes, and are making businesses...

DOES BRAND LOYALTY HAVE A FUTURE?

"Brand loyalty is very much alive and kicking - but just differently": read on...

OPTIMISING ORGANISATIONAL STRUCTURE FOR A TRULY CUSTOMER-CENTRIC APPROACH

Company structure no longer reflects the realities of today's customer journey,...

WHY YOU SHOULD START CHRISTMAS EMAIL MARKETING PREP NOW

For forward-thinking marketing professionals, the Christmas countdown is in...

10 KEY CHALLENGES FACING CRM MARKETERS

As marketing channels allow for increasingly sophisticated targeting and...

INDUSTRY VIEWS: POKEMON GO AND THE PRIVACY OF USER DATA

Pokemon Go has been a phenomenal success Almost overnight the game has captured...

POKÉMON GEO-TARGETING: WANT TO CATCH ‘EM ALL? RETAILERS DO TOO

Pokémon Go is to introduce "sponsored locations" on its virtual map, letting...

TESCO MOBILE XTRAS: THE ULTIMATE DATA VALUE EXCHANGE?

Earlier this month, Tesco Mobile unveiled an innovative new advertising model...

TESCO MOBILE XTRAS: IT’S ALL ABOUT THE GIVE-AND-TAKE

Marise Treseder, Head of Marketing at Zeta, looks at Tesco Mobile UK's new...