TESCO MOBILE XTRAS: IT’S ALL ABOUT THE GIVE-AND-TAKE
Marise Treseder, Head of Marketing at Zeta, looks at Tesco Mobile UK’s new advertising model and considers how brands can capitalise on mobile insights to improve the customer journey.
Marise Treseder, Head of Marketing at Zeta, looks at Tesco Mobile UK’s new advertising model and considers how brands can capitalise on mobile insights to improve the customer journey.