Zeta Launches Customer Growth Intelligence, a Snowflake Native App in the Data Cloud
Enterprise brands can seamlessly maximize acquisition, growth, and retention efforts with more precision by enriching Snowflake data with Zeta’s proprietary identity graph
NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced it has launched a new Snowflake Native App, Customer Growth Intelligence (CGI), on Snowflake Marketplace. This new offering enhances and extends the deep integration between the two companies sharing a vision to reinvent how enterprises ingest, store, synthesize, surface, and activate consumer data to make complex solutions simpler for marketers.
With the CGI Snowflake Native App on Snowflake Marketplace, Zeta and Snowflake, the Data Cloud company, enable brands to quickly and seamlessly enrich their first-party customer data in their Snowflake Data Cloud with Zeta’s identity graph of over 235M people in the U.S. Zeta’s marketplace offering includes behavioral, transactional, location, and professional data signals, empowering brands to surface visuals of customer intelligence with recommendations to create better experiences for consumers and propel their brands’ growth.
Marketers will also have access to the power of Zeta data without dependence on data science and analytics teams, accelerating their speed to market. Additionally, the Snowflake Native App can be installed directly in the consumer’s Snowflake account, reducing the need to move or copy data. This app was built with the Snowflake Native App Framework, enabling users to build, distribute, and monetize apps entirely within the Data Cloud.
“The Customer Growth Intelligence Snowflake Native App on Snowflake Marketplace provides next-generation business intelligence and solutions for enterprises who are seeking to know their customers with actionable next steps, create more efficiencies, accelerate go-to-market time, and grow their businesses. We are proud of our partnership with Snowflake and believe that together, we cover all customer data needs for marketers, including infrastructure, enrichment, platform, and omnichannel activation, giving enterprises a one-stop solution to compete and win in 2023 and beyond,” said Neej Gore, Chief Data Office, Zeta Global.
The CGI Snowflake Native App launch builds on Zeta’s recent recognition at Snowflake Summit 2023, in which the company was awarded ‘Powered by Snowflake Go-To-Market Partner of the Year’. Zeta was one of only five Powered by Snowflake winners held in distinct categories acknowledging business excellence.
“We are thrilled to have the new Customer Growth Intelligence Snowflake Native App available on Snowflake Marketplace to provide high-quality business intelligence to joint customers, enabling them to deliver better marketing experiences and an increased return on investment. By partnering with Zeta, we are taking the next step in helping our enterprise clients can seamlessly go-to-market with accelerated results, empowering them to harness powerful marketing opportunities through data,” Chris Child, Senior Director of Product Management, Snowflake.
Snowflake Marketplace already has over 25 new Snowflake Native Apps available today, and over one hundred providers are currently developing apps that span multiple industries and use cases. Zeta is one of the leading organizations building in the Data Cloud, with a Snowflake Native App readily available to easily bring unique insights to end users and enable them to unlock value with just a few clicks on Snowflake Marketplace. With Snowflake, Zeta can create new revenue streams by distributing its app to thousands of Snowflake customers, without these customers having to move or expose their data.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Zeta Launches Customer Growth Intelligence, a Snowflake Native App in the Data Cloud
The third annual conference hosted by Zeta Global will explore Intelligence and how it is reshaping our world, live from New York on September 28
August 3, 2023 (NEW YORK, NY) – Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced it will hold its third annual conference, ZETA LIVE 2023, on Thursday, September 28 in-person from New York City and simulcast globally via live stream. To register for the virtual experience for free, visit the ZETA LIVE 2023 site.
ZETA LIVE is the premiere global event for business leaders, marketers, and advertisers to learn about the future of marketing, intelligence, and creativity to help grow their businesses. Featuring some of the industry’s brightest, most forward-thinking leaders across marketing, technology, and Fortune 500 brands, collectively our speakers and attendees will represent over $100B in marketing budget. Through a day of insightful thought leadership and networking opportunities, this year attendees can explore advancements in generative AI, breakthrough innovations, the evolution of marketing, and purposeful leadership. Participants will leave feeling empowered to create better experiences for their customers and better results for their marketing programs.
ZETA LIVE keynote speakers, Houseplant co-founders and television/film innovators, Seth Rogen and Evan Goldberg, will discuss how they have achieved success across industries through innovation, passion, and persistence to bring digital, experiential, and physical products to the market for all types of audiences. Additionally, American retired soccer player, two-time FIFA Women’s World Cup champion, two-time Olympic gold-medalist, and co-founder of Bay FC, Brandi Chastain, will discuss how brands can with connect with people through purpose. Dr. Deepak Chopra will also provide meditation sessions and best practices designed for the modern businessperson.
ZETA LIVE will also feature:
- Over 20 sessions featuring speakers including marketing leaders from brands such as T-Mobile, Pepsi, Ring/Amazon, EY, eBay; advertising holding company CEO’s such as GroupM, Dentsu Media, Mediahub and many more
- Previews of the Zeta Marketing Platform and Data Cloud long-term vision, and up-close demos of product innovations
- Exclusive Zeta Customer Advisory Board and Investor interactive sessions
- Live podcast recordings, featuring industry-renowned shows and hosts
- Signature networking experiences throughout the conference and in the evenings
Zeta Global Co-Founder, Chairman, and CEO, David A. Steinberg stated, “Over the next 10 years the true transformative value of next-generation intelligence will be realized throughout the enterprise, particularly in business decisions. We are proud to empower and inspire our customers and the marketing community at ZETA LIVE with knowledge to continue to grow their businesses through these changes, straight from industry leaders, visionaries, and keynotes. Collectively, we will share expertise that can help leaders navigate the seismic impact of AI, which we truly believe is the technology of our lifetime.”
Zeta Live’s virtual experience is free and open for all to attend. Please register at the ZETA LIVE 2023 site. In-person attendance is by invitation only.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Media Contact
James Pearson
[email protected]
