Forrester Consulting Opportunity Snapshot: CDPs Must Transcend Data Aggregation


Infogroup is the leading provider of innovative business data, and marketing solutions that are proven to increase customer acquisition and retention.

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  • Data and software-as-a-service offerings that help clients of all sizes.
  • Helping companies increase sales and customer loyalty through innovative data and digital solutions.
  • Deliver relevant communications across all channels.
  • Experience Data at your fingertips with Data Axle® platform.


Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.

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  • Unlock the Power of Data to Deliver Seamless Customer Experiences.
  • Unify your data so you can execute omnichannel campaigns and measure the impact of marketing on real sales results.
  • Validate the accuracy of your data and enhance it with new insights.
  • Activate your data and move it across your marketing stack to engage consumers across channels and devices.


Data & Marketing Association is the community that champions deeper consumer engagement & business value through innovative and responsible use of data-driven marketing.

  • The largest organization for data scientists, data technologists, and Data driven marketers.
  • Advocacy, innovation, education and connections to help marketers seize the full potential of their data.
  • Align Your Organization With Data-Driven Marketing Best Practices.
  • Community that champions deeper consumer engagement and business value.

Syniverse Technologies

Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries.

  • Expertise in providing innovative mobile solutions to help deliver superior customer experiences around the world.
  • Unique portfolio of solutions that allow you to create, manage and deliver mobile campaigns across multiple channels.
  • Contextual interactions driven by advanced mobile protection, identification and location services.
  • Superior end-user experience at every stage of the mobile journey of the customer.

Thorn Technologies

Thorn Technologies is a software development and cloud computing services firm which specializes in building end-to-end software solutions.

  • Robust, high-transaction enterprise apps, back-end software, and APIs that help you drive your business.
  • Fully-featured and highly-polished native apps for Android phones, iPhones, tablets, and other platforms.
  • Beautiful responsive and mobile websites and the content management systems that power them.
  • Migrate your software to the cloud so your business can be leaner and more agile.

Waterfall Mobile

Waterfall is the evolution of mobile engagement and CRM that allows brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content.

  • SMS, MMS, RCS, Push, Wallet, Beacon – one platform, one calendar and one strategic partner.
  • Direct carrier connections and blazing throughput to deliver billions of interactions.
  • Powerful and flexible campaign management tool built for mobile messaging.
  • Data driven yet human centered mobile messaging.

Dynmark / Comapi

Dynmark is a cloud-based system that enables users to send single or batch SMS messages, send delayed messages, receive SMS messages, forward messages to email, and much more.

  • Complete toolkit to message and chat to your customers on the channels they prefer.
  • Chat and broadcast tools that let you create conversations and respond to inbound requests across any messaging channel.
  • Acquire, convert, manage and notify your customers from one platform.
  • Communications that are Secure for Everyone.


Litmus is an email creation, testing, and analytics platform that empowers marketers, designers, and agencies to deliver customer experiences that ensure brand alignment and quality.

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  • Build, edit, and instantly preview your emails across 70+ clients.
  • Test the critical elements that impact your email performance with a simple, automated check.
  • Catch broken links, images, and tracking, as well as test campaign load time, scan your subject line for improvements, and more.
  • Litmus is the easiest way for teams to create great email for every subscriber, everywhere.

Email on Acid

Test and render your emails across the most popular clients, apps and devices. Fix any problem before you hit send.

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  • UNLIMITED Testing, Included On Every Account.
  • Test and render your emails across the most popular clients, apps and devices.
  • Spend less time testing and more time being creative with your emails.
  • Get instant feedback on your code with real-time previews.

Brite Verify

Brite Verify delivers real-time email address verification solutions that improve data quality, deliverability, and email marketing ROI.

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  • BriteVerify Email Verification ensures that an email address actually exists in real-time without ever sending a message.
  • Email Verification API that can be added in minutes to anywhere you collect customer data.
  • Instantly validates the emails you collect from web forms to landing pages, mobile devices, Point-of-Sale systems (POS) and more.
  • Remove the noise from your email marketing lists and focus on connecting with your real audience.
In The Know

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