Track Consumer Behavior the Zeta Way

The Zeta Economic Index is now live. View consumer behavior and its impact on the health of the U.S. economy.

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Zeta to acquire LiveIntent

LiveIntent, a leader in people-based marketing, will enhance Zeta’s identity resolution, expand publisher monetization, and accelerate growth in mobile and retail media. 

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The AI-powered event of the year is now on demand

Missed Zeta Live '24 or just want to re-experience all its magic? Watch it on demand wherever and whenever you'd like.

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Zeta Live '24 on demand

A Leader in Forrester Wave: Email Marketing Service Providers, Q3 2024

Highest possible scores received in 13 of 22 categories, including Vision, Artificial Intelligence, Personalization, Legacy Tech Integration, and Roadmap

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We are Zeta:
the AI-Powered Marketing Cloud

We unify identity, intelligence, and activation to create better experiences for consumers and better results for brands.

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Zeta Marketing Cloud

Unlock The Power of Generative AI

Imagine having your most pressing marketing questions answered by analyzing trillions of proprietary data signals, instantly. ZOE is now available within the Zeta Marketing Platform.

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Know and Grow Your Customers from A to Zeta

Connect with consumers at every stage through memorable and measurable omnichannel experiences that power business growth.
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Designed For Marketers, Built For Results

Why use legacy providers? The ZMP is purpose-built to simplify complex marketing by combining identity, intelligence, and activation into a single platform.
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News: Zeta Global to Acquire LiveIntent in Highly Accretive Transaction

 

Zeta has entered into an agreement to acquire LiveIntent!

Consistent with our focused and disciplined approach to M&A, LiveIntent meets all four of our cited M&A principles. Namely, it is a complementary platform we can seamlessly integrate into the Zeta Marketing Platform within six months. This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x.

Empowering Our Clients to Acquire, Grow, and Retain Customers with Efficiency


Today hundreds of brands across a variety of industries use the Zeta Marketing Platform.

12.7B+
Unique global identifiers
1T+
Content consumption signals per month
235M+
People in the United States
950+
Interest and intent audiences

Power Your Customer Growth

The Zeta Marketing Platform is built to solve your most critical business challenges—such as driving higher marketing ROI, mastering data complexity, and creating omnichannel experiences—always delivering you with better results.

Experience It Yourself

Schedule a demo of the Zeta Marketing Platform or another solution with our experts, or contact us for more information.
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