In our previous article on telling better (digital) stories, we spoke about how modern marketers are orchestrating customer communication seamlessly over several marketing channels(email, mobile, onsite) in order to create lasting digital experiences. In today’s article we take you through the journey of how Spotify, one of the best examples of a company that has evolved from being overly traditional to highly targeted and personalized, has created a lasting narrative around its digital engagement landscape.
Why Publishers Need A Winning Mobile Engagement Strategy
To study and understand Spotify’s user engagement effort, we went ahead and mimicked a basic user.
Glimpse of What You’ll Find in the Full Deconstruction