Maximize the power of paid media to boost campaign results and drive customer acquisition and loyalty at scale.
Acquire and grow your customers with precision and scale
With Zeta Activation, your paid media strategy is in good hands. Engage the right audiences where and how they want to be reached, with personalized messages determined by billions of real-time signals and predictive insights. Make every step in the customer journey a personal one.
Deliver highly personalized, targeted experiences via desktop, mobile, CTV, and more that will exceed consumer expectations and yours.
Integrate paid media and multichannel campaigns to deliver true cross-channel marketing across desktop, mobile, display and video, CTV, search, email, website, and more.
Track conversions from ad exposure across all paid and owned channels.
Real people, not devices or cookies
All of Zeta’s solutions operate on one of the industry’s most durable and persistent identity graphs. Our approach is based on people with minimal reliance on third-party cookies. In turn, Zeta Activation provides more precise analytics and attribution, zero-to-minimal data loss across channels, and maximum efficiency of media spend.
What separates the Zeta Identity Graph?
Anchored by people-based identifiers vs. third-party cookies
Enterprise-scale breadth and depth without a restrictive walled garden approach
Activation across channels and devices with minimal data loss
Thousands of predictive signals appended to every customer profile
Updated and ready for action
Zeta offers one of the largest proprietary data sets in the U.S. informing every campaign you launch with extraordinary insights. Our superior integrated data management capabilities ensure that every individual profile in the platform is updated with new data instantaneously. Which means you can rest assured every campaign is using the most up-to-moment information to drive results.
• 235+ million active consumer profiles
• Billions of unique global identifiers
• Thousands of real-time signals per profile
Real results you can take to the bank
Every Zeta Activation campaign is built with business objectives in mind and designed to show how activities ladder up to the desired results. You can even save 25% to start by bundling in our deterministic audience data at no additional cost.
Expertise and execution that meets your needs
Our solutions are at their best when we achieve the right balance of human intuition and Zeta’s cutting-edge solutions. Our unique approach will help you access next-generation technology and leverage our expertise in campaign strategy, analytics, data science, and more.
Seeing Is Believing