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Taylor Swift watching Travis Kelce at Super Bowl 58 was worth millions to the NFL

Dozens of advertisers spent millions of dollars to get our attention Sunday night during Super Bowl 58 in Las Vegas.

February 8, 2024 | < 1 min read

Zeta News

Taylor Swift did something the football world thought was impossible: She made the NFL even more popular in the US

It is Taylor Swift's world and now even the NFL is living in it. Swift's high-profile appearances at Kansas City Chiefs games, coupled with the burgeoning relationship with star tight end Travis Kelce, have sparked a surge in viewership along with jersey sales and brought a fresh wave of fans to the already megapopular NFL.

February 2, 2024 | < 1 min read

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Zeta News

David A. Steinberg on Today Show - Super Bowl x Taylor Swift

Zeta News | January 31, 2024 |  < 1 min read David A. Steinberg on Today Show – Super Bowl x Taylor Swift How Taylor Swift & Female Fans are Making NFL Ratings History:  Why advertisers plan to cater to more Women this year for the big game With Taylor Swift’s appearances at NFL games bringing a new…

January 31, 2024 | < 1 min read

Zeta News

Why digital gift cards are quickly replacing their plastic swipe cards

Gifts cards are a perennially popular holiday gift, but they’re increasingly showing up in email inboxes rather than on a plastic card, thanks to services and brands rolling out new means of delivery.

December 11, 2023 | < 1 min read

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Press Releases

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday

Press Releases | November 30, 2023 |  < 1 min read Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing Served for Black Friday through Cyber Monday At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform…

November 30, 2023 | 3 min read

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