In the News

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Zeta is Prepared for the European Court’s Latest Decision

The latest ruling to prevent personal information from being transferred from the European Union to the United States will affect many companies that relied on the Privacy Shield program. This will NOT affect Zeta, which has been prepared since early 2019. 

CCPA

What CCPA Means for Marketing Technology Companies

On July 1st, California will begin its “official” enforcement of the California Consumer Privacy Act (CCPA). In other words, it’s the date all companies will go “without a net” on their compliance with this new law. Fortunately, Zeta is ready for the legislative change, having completed the bulk of our CCPA preparations prior to the […]

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